trending on tiktok

With more than 🔥 millions of views 🔥 and glowing reviews, these best sellers are breaking the internet.

halo glow liquid filter

Look lit-from-within with this internet-fave glow booster. $14.


halo glow beauty wands

Contour, blush and highlight with these magic wands. $9.

whoa glow SPF 30

Protect, prime and glow with this broad-spectrum SPF (available in 3 shimmer shades!). $14.

black cherry sheer slick lipstick

black cherry sheer slick lipstick

Swipe on smooth, balmy color in a flattering-as-e.l.f. shade. $5.

brow lift

Lift, sculpt and tame your brows with this extreme-hold brow gel. $6.

stay all night micro-fine setting mist

Keep makeup in place for up to 16 hours with this must-have setting mist. $10.

power grip primer

Get an grip (on your makeup) with this sticky primer. $10.

poreless putty primer

poreless putty primer

Achieve a smooth and flawless finish with this makeup-locking primer. $10.

makeup melting cleansing balm

Melt away every trace of makeup with this nourishing balm-to-oil formula. $11.

camo color correctors

Camouflage discoloration, dullness and redness with these five shades. $4.

invisible sunscreen SPF 35

invisible sunscreen SPF 35

Protect your skin and prime for makeup with this completely clear sunscreen. $14.

halo glow powder puff

Apply your Halo Glow Setting Powder using this soft, reusable puff. $4.

holy hydration! face cream

Discover this everyday face cream for super-supple skin. $13.

the beauty everyone's tik-talking about

@charlize_perezz This is your reminder to check your Target for the @elfyeah Halo Glow ✨🤍 #elfcosmetics#target#makeup#makeuptutorial#elfhaloglowliquidfilter#dupe ♬ original sound - jay
@parker_ewing Elf’s Charlotte tilbury contour / blush / highlighter wand DUPESSS finally launched in TARGET !!!!! 🥹✨ & I dont think they’ll last very long 🤭 #notsponsored #target #targetfinds #targetdupes #makeupdupes #charlottetilbury #elfdupe #elfhaloglowbeautywand ♬ eyes without a face - 🍁
@allthingsrissa okay @e.l.f. Cosmetics 😭🙌🏼 i like the sunscreen!!!! ☀️ *gifted no obligation to post* #makeup #sunscreen #tintedsunscreen ♬ original sound - rissa
@kbangerz Other products are too intense for my brows! This @elfcosmetics formula is not crazy intense, so far so good 😍 #eyebrow #eyebrowroutine #tryon #elfcosmetics #elfbrowlift #elfitup #newbrowroutine #browlamination #fluffybrows ♬ OUT NOW Enzo Smooth Operator - Enzo is Burning
@annmelaniee Elf Brow Lift, estoy encantada con el resultado ✨🤍 #elfbrowlift #elfcosmetics #elf #foryoupage #browlift #parati #trending #trendingproducts #makeup #brows #eyebrows #elfeyebrowgel @elfcosmetics @e.l.f. Cosmetics ♬ No Lyrics - Kilo G