New Makeup and Skincare

Hop on all the latest makeup trends with our e.l.f.ing amazing must-try skincare & new makeup products.
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    SUPERFINE Gel Serum with 10% Niacinamide
    New

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    Sale Price $10.00
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    Superpurify Clay Fae Mask
    New

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    Sale Price $12.00
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    Supernourish Lightweight Facial Oil
    New

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    Sale Price $10.00
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    Jumbo Size Poreless Putty Face Primer
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    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    Sale Price $16.00
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    Eyeliner Pot open color Reboot
    New

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    Sale Price $6.00
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    Game Up Hydrating Eye Cream
    New

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    Sale Price $10.00
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    Game Up Setting Face Mist
    New

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    Sale Price $10.00
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    Halo Glow Liquid Filter,
    New

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    Sale Price $14.00
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    Game Up Hydrating Face Mask
    New

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    Sale Price $10.00
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    e.l.f. Lip Gloss Mask Gaming Collection
    New

    Variations

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    Sale Price $6.00
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    Variations

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    Game Up Makeup Tool Kit
    New

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    Sale Price $15.00
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    No Budge Matte Shadow Stick,
    New

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    Sale Price $5.00

What's New In Makeup and Skincare

For the latest trends and stylish makeup try these new makeup products from e.l.f. Cosmetics. We stay on top of new makeup and cosmetics products and we bring them to you in the form of new beauty products.

We have Antioxidant Drops that are perfect to regain the youthful glow, pore refining kits that get rid of pores after spending the day in the sun. Try the Opposites Attract Palette that is all the rage with bright summer colors.

In staying true to our commitment to providing you with trending makeup products we are always working to introduce you to trends like strobing, baking, and non-contouring through our new cosmetics for eyes, lips, face, and skincare. You can refresh your look with new makeup colors that are in for the season or update your makeup tool collection with our luxurious and professional new brushes.

Get the right makeup to create subtle to stunning bold new looks all in one convenient location. We know beauty is important even when you’re on the go, so we offer makeup products which make it easy to carry and touch up during travel. Stay tuned for our latest and newest makeup products that will help you #playbeautifully.