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New Makeup and Skincare

Hop on all the latest makeup trends with our e.l.f.ing amazing must-try skincare & new makeup products.

Price

Shade

Key Ingredients

  • No Budge Matte Shadow Stick,
    New
    Color Lava Lamp
    No Budge Matte Shadow Stick

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    $5.00
    Select Shade Select Shades
    No Budge Matte Shadow Stick,
    Color Lava Lamp
    No Budge Matte Shadow Stick
    Color Lava Lamp
  • No Budge Cream Eyeshadow,
    New
    Color Wispy Cloud
    No Budge Cream Eyeshadow

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    $5.00
    Select Shade Select Shades
    No Budge Cream Eyeshadow,
    Color Wispy Cloud
    No Budge Cream Eyeshadow
    Color Wispy Cloud
  • Luminous Putty Blush Bermuda Shade
    New
    Color Bermuda
    Luminous Putty Blush

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    $7.00
    Select Shade Select Shades
    Luminous Putty Blush,
    Color Bermuda
    Luminous Putty Blush
    Color Bermuda
  • Make it Black Total Face Sponge,
    Make it Black Total Face Sponge

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    $6.00
  • Big Mood Mascara PRIDE Limited Edition,
    New
    Big Mood Mascara PRIDE Limited Edition

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    $8.00
  • Vitamin C Putty Face Primer
    New
    C-Bright Putty Primer

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    $12.00
  • Blemish Breakthrough Triple-Acid Resurfacing Serum,
    New
    Blemish Breakthrough Triple-Acid Resurfacing Serum

    Beauty Squad Only: Get Triple Loyalty Points on all Skincare Purchases: Sign In or Sign Up

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    $14.00
  • Blemish Breakthrough Acne Clarifying Cleanser
    New
    Blemish Breakthrough Acne Clarifying Cleanser

    Beauty Squad Only: Get Triple Loyalty Points on all Skincare Purchases: Sign In or Sign Up

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    $9.00
  • Blemish Breakthrough Acne Calming Water Cream,
    New
    Blemish Breakthrough Acne Calming Water Cream

    Beauty Squad Only: Get Triple Loyalty Points on all Skincare Purchases: Sign In or Sign Up

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    $12.00
  • Gripping Face Primer
    New
    Power Grip Primer

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    $10.00
  • Blemish Breakthrough Acne Fighting Spot Gel,
    New
    Blemish Breakthrough Acne Fighting Spot Gel

    Beauty Squad Only: Get Triple Loyalty Points on all Skincare Purchases: Sign In or Sign Up

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    $4.00
  • Ice Roller,
    Ice Roller

    Beauty Squad Only: Get Triple Loyalty Points on all Skincare Purchases: Sign In or Sign Up

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    $12.00

What's New In Makeup and Skincare

For the latest trends and stylish makeup try these new makeup products from e.l.f. Cosmetics. We stay on top of new makeup and cosmetics products and we bring them to you in the form of new beauty products.

We have Antioxidant Drops that are perfect to regain the youthful glow, pore refining kits that get rid of pores after spending the day in the sun. Try the Opposites Attract Palette that is all the rage with bright summer colors.

In staying true to our commitment to providing you with trending makeup products we are always working to introduce you to trends like strobing, baking, and non-contouring through our new cosmetics for eyes, lips, face, and skincare. You can refresh your look with new makeup colors that are in for the season or update your makeup tool collection with our luxurious and professional new brushes.

Get the right makeup to create subtle to stunning bold new looks all in one convenient location. We know beauty is important even when you’re on the go, so we offer makeup products which make it easy to carry and touch up during travel. Stay tuned for our latest and newest makeup products that will help you #playbeautifully.

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Clean beauty should be readily accessible to all, that’s why our award-winning makeup and skincare continues to be available at affordable drugstore prices. Always vegan, our professional quality cosmetics are filled to the brim with cruelty-free goodness, and never tested on animals – garnering the Leaping Bunny! stamp of approval. In efforts to reduce our environmental impact, e.l.f. Cosmetics launched Project Unicorn, a commitment to stripping down cluttered packaging for more sustainable options. Since 2019, e.l.f. has eliminated over one million pounds of excess packaging waste.
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