1. Home
  2. New

New

Category

Price

Shade

Key Ingredients

  • Happy Hydration Cream,
    NEW
    Happy Hydration Cream
    Choose free gift with orders of $25+!
    $12.00
  • All the Feels Facial Oil,
    NEW
    All the Feels Facial Oil
    Choose free gift with orders of $25+!
    $12.00
  • Puff Puff Primer,
    NEW
    Puff Puff Primer
    Choose free gift with orders of $25+!
    $8.00
  • Calm Balm,
    NEW
    Calm Balm
    Choose free gift with orders of $25+!
    $5.00
  • Lip Lacquer, Clear
    Try it On
    Clear
    Lip Lacquer
    Choose free gift with orders of $25+!
    $3.00
    Select Shade Select Shades
    Lip Lacquer, Clear
    Clear
    Lip Lacquer
    Clear
  • Primer-Infused Blush, Always Earthy
    NEW
    Always Earthy
    Primer Infused Blush
    Choose free gift with orders of $25+!
    $6.00
    Select Shade Select Shades
    Primer-Infused Blush, Always Earthy
    Always Earthy
    Primer Infused Blush
    Always Earthy
  • Primer-Infused Shimmer Blush, Always Silly
    NEW
    Always Silly
    Primer Infused Shimmer Blush
    Choose free gift with orders of $25+!
    $6.00
    Select Shade Select Shades
    Primer-Infused Shimmer Blush, Always Silly
    Always Silly
    Primer Infused Shimmer Blush
    Always Silly
  • Candy Kisses Lip Balm Trio,
    NEW!
    Candy Kisses Lip Balm Trio
    Choose free gift with orders of $25+!
    $5.00
  • Best of e.l.f. Kit,
    NEW
    Best of e.l.f. Kit
    Choose free gift with orders of $25+!
    $15.00
  • Supers Mini Skin Care Kit,
    NEW
    Supers Mini Skin Care Kit
    Choose free gift with orders of $25+!
    $15.00
  • Haute Chocolate Eyes - Everything Nice,
    NEW
    Haute Chocolate Eyes - Everything Nice
    Today only! 30% off eyeshadow palettes!
    Choose free gift with orders of $25+!
    $10.00 $7.00
  • Candy Cane 7 Piece Face & Eye Brush Set,
    NEW
    Candy Cane 7 Piece Face & Eye Brush Set
    Choose free gift with orders of $25+!
    $15.00

For the latest trends and stylish make up products try e.l.f. Cosmetics. We stay on top of new makeup and cosmetics products and we bring them to you in the form of new beauty products.

We have Antioxidant Drops that are perfect to regain the youthful glow, pore refining kits that get rid of pores after spending the day in the sun. Try the Opposites Attract Palette that is all the rage with bright summer colors.

In staying true to our commitment to providing you with trending makeup products we are always working to introduce you to trends like strobing, baking, and non-contouring through our new cosmetics for eyes, lips, face, and skincare. You can refresh your look with colors that are in for the season or update your makeup tool collection with our luxurious and professional new brushes.

Get the right makeup to create subtle to stunning bold new looks all in one convenient location. We know beauty is important even when you’re on the go, so we offer makeup products which make it easy to carry and touch up during travel. Stay tuned for our latest products that will help you #playbeautifully.

Today Only: 30% off Eyeshadow Palettes!
Shop Now!