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New Makeup and Skincare

Hop on all the latest makeup trends with our e.l.f.ing amazing must-try skincare & new makeup products.

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Key Ingredients

  • Eyeliner Pot open color Lag
    01. General Loyalty
    Access
    Color Lag
    Game Up Eye Win Eyeliner Pot

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    $6.00
    Select Shade Select Shades
    Game Up Eye Win Eyeliner Pot,
    Color Lag
    Game Up Eye Win Eyeliner Pot
    Color Lag
  • Game Up Hydrating Eye Cream
    01. General Loyalty
    Access
    Game Up Rez-Me Awakening Eye Cream

    Beauty Squad Only: Get Triple Loyalty Points on all Skincare Purchases: Sign In or Sign Up

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    $10.00
  • Game Up Setting Face Mist
    01. General Loyalty
    Access
    Game Up Shield Me Setting Mist

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    $10.00
  • Game Up Eyeshadow Palette
    01. General Loyalty
    Access
    Game Up Ready to Play Eyeshadow Palette

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    $10.00
  • Game Up Hydrating Face Mask
    01. General Loyalty
    Access
    Game Up Rez-Me Awakening Face Mask

    Beauty Squad Only: Get Triple Loyalty Points on all Skincare Purchases: Sign In or Sign Up

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    $10.00
  • e.l.f. Lip Gloss Mask Gaming Collection
    01. General Loyalty
    Access
    Color Blue Rush
    Game Up Bonus Points Lip Gloss Mask

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    $6.00
    Select Shade Select Shades
    Game Up Bonus Points Lip Gloss Mask,
    Color Blue Rush
    Game Up Bonus Points Lip Gloss Mask
    Color Blue Rush
  • Game Up Nail Polish Kit
    01. General Loyalty
    Access
    Game Up Gotta Nail Them All Kit

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    $15.00
  • Game Up Makeup Tool Kit
    01. General Loyalty
    Access
    Game Up Extra Life Kit

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    $15.00
  • No Budge Matte Shadow Stick,
    New
    Color Lava Lamp
    No Budge Matte Shadow Stick

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    $5.00
    Select Shade Select Shades
    No Budge Matte Shadow Stick,
    Color Lava Lamp
    No Budge Matte Shadow Stick
    Color Lava Lamp
  • No Budge Cream Eyeshadow,
    New
    Color Sand Dune
    No Budge Cream Eyeshadow

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    $5.00
    Select Shade Select Shades
    No Budge Cream Eyeshadow,
    Color Sand Dune
    No Budge Cream Eyeshadow
    Color Sand Dune
  • Big Mood Mascara, Deep Green
    New
    Color Deep Green
    Big Mood Mascara

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    $8.00
    Select Shade Select Shades
    Big Mood Mascara, Deep Green
    Color Deep Green
    Big Mood Mascara
    Color Deep Green
  • Luminous Putty Blush Bermuda Shade
    New
    Color Bermuda
    Luminous Putty Blush

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    $7.00
    Select Shade Select Shades
    Luminous Putty Blush,
    Color Bermuda
    Luminous Putty Blush
    Color Bermuda

What's New In Makeup and Skincare

For the latest trends and stylish makeup try these new makeup products from e.l.f. Cosmetics. We stay on top of new makeup and cosmetics products and we bring them to you in the form of new beauty products.

We have Antioxidant Drops that are perfect to regain the youthful glow, pore refining kits that get rid of pores after spending the day in the sun. Try the Opposites Attract Palette that is all the rage with bright summer colors.

In staying true to our commitment to providing you with trending makeup products we are always working to introduce you to trends like strobing, baking, and non-contouring through our new cosmetics for eyes, lips, face, and skincare. You can refresh your look with new makeup colors that are in for the season or update your makeup tool collection with our luxurious and professional new brushes.

Get the right makeup to create subtle to stunning bold new looks all in one convenient location. We know beauty is important even when you’re on the go, so we offer makeup products which make it easy to carry and touch up during travel. Stay tuned for our latest and newest makeup products that will help you #playbeautifully.

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Clean beauty should be readily accessible to all, that’s why our award-winning makeup and skincare continues to be available at affordable drugstore prices. Always vegan, our professional quality cosmetics are filled to the brim with cruelty-free goodness, and never tested on animals – garnering the Leaping Bunny! stamp of approval. In efforts to reduce our environmental impact, e.l.f. Cosmetics launched Project Unicorn, a commitment to stripping down cluttered packaging for more sustainable options. Since 2019, e.l.f. has eliminated over one million pounds of excess packaging waste.
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