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New Makeup and Skincare

Hop on all the latest makeup trends with our e.l.f.ing amazing must-try skincare & new makeup products.

Price

Shade

Key Ingredients

  • Luminous Putty Bronzer, Sun Chaser - Tan/Warm
    New
    Color Sun Chaser - Tan/Warm
    Luminous Putty Bronzer

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    $7.00
    Select Shade Select Shades
    Luminous Putty Bronzer, Sun Chaser - Tan/Warm
    Color Sun Chaser - Tan/Warm
    Luminous Putty Bronzer
    Color Sun Chaser - Tan/Warm
  • Power Grip Primer with 4% Niacinamide
    New
    Power Grip Primer + 4% Niacinamide

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    $10.00
  • Lash 'N Roll Curling and Lifting Mascara
    New
    Color Black
    Lash 'N Roll Mascara

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    $6.00
    Select Shade Select Shades
    Lash 'N Roll Mascara, Black
    Color Black
    Lash 'N Roll Mascara
    Color Black
  • Vitamin C Primer
    New
    C-Bright Putty Primer

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    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    $12.00
  • No Budge Matte Shadow Stick,
    New
    Color Lava Lamp
    No Budge Matte Shadow Stick

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    $5.00
    Select Shade Select Shades
    No Budge Matte Shadow Stick,
    Color Lava Lamp
    No Budge Matte Shadow Stick
    Color Lava Lamp
  • No Budge Brush Trio,
    New
    No Budge Brush Trio

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    $8.00
  • No Budge Cream Eyeshadow,
    New
    Color Sand Dune
    No Budge Cream Eyeshadow

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    $5.00
    Select Shade Select Shades
    No Budge Cream Eyeshadow,
    Color Sand Dune
    No Budge Cream Eyeshadow
    Color Sand Dune
  • Luminous Putty Blush Belize shade
    New
    Color Belize
    Luminous Putty Blush

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    $7.00
    Select Shade Select Shades
    Luminous Putty Blush,
    Color Belize
    Luminous Putty Blush
    Color Belize
  • SUPERFINE Gel Serum with 10% Niacinamide
    New
    SuperRefine 10% Niacinamide Serum

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    $10.00
  • Superpurify Clay Fae Mask
    New
    SuperPurify Clay Facial Mask

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    $12.00
  • Supernourish Lightweight Facial Oil
    New
    SuperNourish Facial Oil

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    $10.00
  • Eyeliner Pot open color FTW
    New
    Color FTW
    Game Up Eye Win Eyeliner Pot

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    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    $6.00
    Select Shade Select Shades
    Game Up Eye Win Eyeliner Pot,
    Color FTW
    Game Up Eye Win Eyeliner Pot
    Color FTW

What's New In Makeup and Skincare

For the latest trends and stylish makeup try these new makeup products from e.l.f. Cosmetics. We stay on top of new makeup and cosmetics products and we bring them to you in the form of new beauty products.

We have Antioxidant Drops that are perfect to regain the youthful glow, pore refining kits that get rid of pores after spending the day in the sun. Try the Opposites Attract Palette that is all the rage with bright summer colors.

In staying true to our commitment to providing you with trending makeup products we are always working to introduce you to trends like strobing, baking, and non-contouring through our new cosmetics for eyes, lips, face, and skincare. You can refresh your look with new makeup colors that are in for the season or update your makeup tool collection with our luxurious and professional new brushes.

Get the right makeup to create subtle to stunning bold new looks all in one convenient location. We know beauty is important even when you’re on the go, so we offer makeup products which make it easy to carry and touch up during travel. Stay tuned for our latest and newest makeup products that will help you #playbeautifully.