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  • The New Classics Eyeshadow Palette,
    NEW
    The New Classics Eyeshadow Palette
    50% OFF YOUR ORDER OF $30+!
    Free shipping with $25+ order!
    $14.00
  • Opposites Attract Eyeshadow Palette,
    NEW
    Opposites Attract Eyeshadow Palette
    50% OFF YOUR ORDER OF $30+!
    Free shipping with $25+ order!
    $14.00
  • Poreless Putty Primer,
    NEW
    Poreless Putty Primer
    50% OFF YOUR ORDER OF $30+!
    Free shipping with $25+ order!
    $8.00
  • Sheer Blurring Under Eye Primer,
    NEW
    Sheer Blurring Under Eye Primer
    50% OFF YOUR ORDER OF $30+!
    Free shipping with $25+ order!
    $5.00
  • Smoky Eye Brush Kit,
    NEW
    Smoky Eye Brush Kit
    50% OFF YOUR ORDER OF $30+!
    Free shipping with $25+ order!
    $12.00
  • Sculpt It Out Brush Kit,
    NEW
    Sculpt It Out Brush Kit
    50% OFF YOUR ORDER OF $30+!
    Free shipping with $25+ order!
    $8.00
  • Brows On Point Brush Kit,
    NEW
    Brows On Point Brush Kit
    50% OFF YOUR ORDER OF $30+!
    Free shipping with $25+ order!
    $6.00
  • Cut Crease Eye Brush Kit,
    NEW
    Cut Crease Eye Brush Kit
    50% OFF YOUR ORDER OF $30+!
    Free shipping with $25+ order!
    $12.00
  • Jet Set Hydration Kit,
    NEW
    Jet Set Hydration Kit
    50% OFF YOUR ORDER OF $30+!
    Free shipping with $25+ order!
    $15.00
  • Mini Multi-Mask Kit,
    NEW
    Mini Multi-Mask Kit
    50% OFF YOUR ORDER OF $30+!
    Free shipping with $25+ order!
    $18.00
  • elf+ Coco Glow Highlighter,
    NEW
    Golden Glow
    • Golden Glow
    • Golden Glow
    • Taupe Glow
    • Moonlight Glow
    elf+ Coco Glow Highlighter
    50% OFF YOUR ORDER OF $30+!
    Free shipping with $25+ order!
    $6.00
  • elf+ Blotting Powder,
    NEW
    elf+ Blotting Powder
    50% OFF YOUR ORDER OF $30+!
    Free shipping with $25+ order!
    $6.00

For the latest trends and stylish make up products try e.l.f. Cosmetics. We stay on top of new makeup and cosmetics products and we bring them to you in the form of new beauty products.

We have Antioxidant Drops that are perfect to regain the youthful glow, pore refining kits that get rid of pores after spending the day in the sun. Try the Opposites Attract Palette that is all the rage with bright summer colors.

In staying true to our commitment to providing you with trending makeup products we are always working to introduce you to trends like strobing, baking, and non-contouring through our new cosmetics for eyes, lips, face, and skincare. You can refresh your look with colors that are in for the season or update your makeup tool collection with our luxurious and professional new brushes.

Get the right makeup to create subtle to stunning bold new looks all in one convenient location. We know beauty is important even when you’re on the go, so we offer makeup products which make it easy to carry and touch up during travel. Stay tuned for our latest products that will help you #playbeautifully.