New Makeup and Skincare

Hop on all the latest makeup trends with our e.l.f.ing amazing must-try skincare & new makeup products.
  • Add to Wishlist
    Lash 'N Roll Curling and Lifting Mascara
    New

    Variations

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    Sale Price $6.00
    Select Shade Select Shades

    Variations

    Variations

  • Add to Wishlist
    12 Day Makeup Advent Calendar
    01. General Loyalty
    Access

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    Sale Price $45.00
    Select Shade Select Shades
  • Add to Wishlist
    24 Day Skincare and Makeup Advent Calendar
    01. General Loyalty
    Access

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    Sale Price $95.00
    Select Shade Select Shades
  • Add to Wishlist
    Celestial Winter 10-Piece Eyeshadow Palette,

    new!

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    Sale Price $10.00
    Select Shade Select Shades
  • Add to Wishlist
    Face palette: highlighting & bronzer palette

    new!

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    Sale Price $10.00
    Select Shade Select Shades
  • Add to Wishlist
    4 Piece Makeup Brush Set

    $19

    value

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    Sale Price $10.00
    Select Shade Select Shades
  • Add to Wishlist
    Jewel Box Glossy Lip Stain Set

    $44

    value

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    Sale Price $35.00
    Select Shade Select Shades
  • Add to Wishlist
    Makeup Sponge Holiday Set

    $15

    value

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    Sale Price $10.00
    Select Shade Select Shades
  • Add to Wishlist
    No Budge Holiday Eyeshadow Stick Set

    $24

    value

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    Sale Price $20.00
    Select Shade Select Shades
  • Add to Wishlist
    Makeup Brush Gift Set

    $84

    value

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    Sale Price $50.00
    Select Shade Select Shades
  • Add to Wishlist
    Makeup Brush and Beauty Sponge Holiday Gift Set

    $30

    value

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    Sale Price $15.00
    Select Shade Select Shades
  • Add to Wishlist
    Under The Mistletoe Moisturizing Skincare Set

    $20

    value

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    Sale Price $16.00
    Select Shade Select Shades

What's New In Makeup and Skincare

For the latest trends and stylish makeup try these new makeup products from e.l.f. Cosmetics. We stay on top of new makeup and cosmetics products and we bring them to you in the form of new beauty products.

We have Antioxidant Drops that are perfect to regain the youthful glow, pore refining kits that get rid of pores after spending the day in the sun. Try the Opposites Attract Palette that is all the rage with bright summer colors.

In staying true to our commitment to providing you with trending makeup products we are always working to introduce you to trends like strobing, baking, and non-contouring through our new cosmetics for eyes, lips, face, and skincare. You can refresh your look with new makeup colors that are in for the season or update your makeup tool collection with our luxurious and professional new brushes.

Get the right makeup to create subtle to stunning bold new looks all in one convenient location. We know beauty is important even when you’re on the go, so we offer makeup products which make it easy to carry and touch up during travel. Stay tuned for our latest and newest makeup products that will help you #playbeautifully.