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New Makeup and Skincare

Hop on all the latest makeup trends with our e.l.f.ing amazing must-try skincare & new makeup products.

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Key Ingredients

  • Power Grip Primer with 4% Niacinamide
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    Power Grip Primer + 4% Niacinamide

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    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    $10.00
  • Luminous Putty Bronzer, Sun Chaser - Tan/Warm
    New
    Color Sun Chaser - Tan/Warm
    Luminous Putty Bronzer

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    $7.00
    Select Shade Select Shades
    Luminous Putty Bronzer, Sun Chaser - Tan/Warm
    Color Sun Chaser - Tan/Warm
    Luminous Putty Bronzer
    Color Sun Chaser - Tan/Warm
  • Lash 'N Roll Curling and Lifting Mascara
    New
    Color Black
    Lash 'N Roll Mascara

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    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    $6.00
    Select Shade Select Shades
    Lash 'N Roll Mascara, Black
    Color Black
    Lash 'N Roll Mascara
    Color Black
  • 12 Day Makeup Advent Calendar
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    Snow One Loves You More 12 Day Advent Calendar

    1-day only! 30% off Gift Sets!

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    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    $45.00
  • 24 Day Skincare and Makeup Advent Calendar
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    Shine Bright 24-Day Advent Calendar

    1-day only! 30% off Gift Sets!

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    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    $95.00
  • Celestial Winter 10-Piece Eyeshadow Palette,

    new!

    Celestial Winter 10-Piece Eyeshadow Palette

    1-day only! 30% off Gift Sets!

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    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    $10.00
  • Face palette: highlighting & bronzer palette

    new!

    Simply Enchanted Face Palette

    1-day only! 30% off Gift Sets!

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    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    $10.00
  • 4 Piece Makeup Brush Set

    $19

    value

    Precious Gems 4-Piece Brush Set

    1-day only! 30% off Gift Sets!

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    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    $10.00
  • Jewel Box Glossy Lip Stain Set

    $44

    value

    Jewel Box Glossy Lip Stain 8-Piece Set

    1-day only! 30% off Gift Sets!

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    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    $35.00
  • Makeup Sponge Holiday Set

    $15

    value

    Reign-Drop 3-Piece Sponge Set

    1-day only! 30% off Gift Sets!

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    $10.00
  • No Budge Holiday Eyeshadow Stick Set

    $24

    value

    Blinding Lights No Budge Shadow Set

    1-day only! 30% off Gift Sets!

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    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    $20.00
  • Makeup Brush Gift Set

    $84

    value

    Radiant 18-Piece Brush Set

    1-day only! 30% off Gift Sets!

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    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    $50.00

What's New In Makeup and Skincare

For the latest trends and stylish makeup try these new makeup products from e.l.f. Cosmetics. We stay on top of new makeup and cosmetics products and we bring them to you in the form of new beauty products.

We have Antioxidant Drops that are perfect to regain the youthful glow, pore refining kits that get rid of pores after spending the day in the sun. Try the Opposites Attract Palette that is all the rage with bright summer colors.

In staying true to our commitment to providing you with trending makeup products we are always working to introduce you to trends like strobing, baking, and non-contouring through our new cosmetics for eyes, lips, face, and skincare. You can refresh your look with new makeup colors that are in for the season or update your makeup tool collection with our luxurious and professional new brushes.

Get the right makeup to create subtle to stunning bold new looks all in one convenient location. We know beauty is important even when you’re on the go, so we offer makeup products which make it easy to carry and touch up during travel. Stay tuned for our latest and newest makeup products that will help you #playbeautifully.