What's New

What's New

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  • Plump it Up Mascara,
    NEW
    Free shipping and gift with $25+ order!
    Sale Price$5.00
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  • Keep Your Curl Mascara,
    NEW
    Free shipping and gift with $25+ order!
    Sale Price$5.00
    Select Shade Select Shades
  • Nourishing Facial Oil,
    NEW
    Free shipping and gift with $25+ order!
    Sale Price$10.00
    Select Shade Select Shades
  • Rose Gold Eyeshadow Palette - Sunset,
    NEW
    Free shipping and gift with $25+ order!
    Sale Price$10.00
    Select Shade Select Shades
  • In The T-Zone Bubble Mask,
    NEW
    Free shipping and gift with $25+ order!
    Sale Price$8.00
    Select Shade Select Shades
  • Whipped Plumping Mask,
    NEW
    Free shipping and gift with $25+ order!
    Buy Whipped Plumping Mask and get $2 off Pore Refining Brush Mask Tool!
    Sale Price$10.00
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  • No Budge Retractable Liner,
    NEW
    Free shipping and gift with $25+ order!
    Sale Price$3.00
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  • Marsh-mellow Soothing Mask,
    NEW
    Free shipping and gift with $25+ order!
    Sale Price$10.00
    Select Shade Select Shades
  • WAKE UP! Multi Masks,
    NEW
    Free shipping and gift with $25+ order!
    Sale Price$12.00
    Select Shade Select Shades
  • Brightening Mask Trio,
    NEW
    Free shipping and gift with $25+ order!
    Original Price$6.00 Sale Price$4.00
    Select Shade Select Shades
  • Mask Trio Set,
    NEW
    Free shipping and gift with $25+ order!
    Original Price$8.00 Sale Price$6.00
    Select Shade Select Shades
  • Soothing Sheet Mask Trio,
    NEW
    Free shipping and gift with $25+ order!
    Original Price$6.00 Sale Price$4.00
    Select Shade Select Shades

For the latest trends and stylish make up products try e.l.f. Cosmetics. We stay on top of new makeup and cosmetics products and we bring them to you in the form of new beauty products.

We have Antioxidant Drops that are perfect to regain the youthful glow, pore refining kits that get rid of pores after spending the day in the sun. Try the Christian Siriano Eyeshadow Palette that is all the rage with bright summer colors.

In staying true to our commitment to providing you with trending makeup products we are always working to introduce you to trends like strobing, baking, and non-contouring through our new cosmetics for eyes, lips, face, and skincare. You can refresh your look with colors that are in for the season or update your makeup tool collection with our luxurious and professional new brushes.

Get the right makeup to create subtle to stunning bold new looks all in one convenient location. We know beauty is important even when you’re on the go, so we offer makeup products which make it easy to carry and touch up during travel. Stay tuned for our latest products that will help you #playbeautifully.