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New Makeup and Skincare

Hop on all the latest makeup trends with our e.l.f.ing amazing must-try skincare & new makeup products.

Price

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Key Ingredients

  • Lash 'N Roll Curling and Lifting Mascara
    New
    Color Black
    Lash 'N Roll Mascara

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    $6.00
    Select Shade Select Shades
    Lash 'N Roll Mascara, Black
    Color Black
    Lash 'N Roll Mascara
    Color Black
  • Power Grip Primer with 4% Niacinamide
    New
    Power Grip Primer + 4% Niacinamide

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    $10.00
  • O FACE Satin Lipstick, All Night - Black
    01. General Loyalty
    Access
    Color All Night - Black
    O FACE Satin Lipstick

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    $9.00
    Select Shade Select Shades
    O FACE Satin Lipstick, All Night - Black
    Color All Night - Black
    O FACE Satin Lipstick
    Color All Night - Black
  • Suntouchable! Whoa Glow SPF 30 - Sunscreen and Face Primer
    New
    Suntouchable! Whoa Glow SPF 30

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    $14.00
  • Good Vibes Only Eyeshadow Palette, Hey Sunshine
    New
    Color Hey Sunshine
    Good Vibes Only Eyeshadow Palette

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    $4.00
    Select Shade Select Shades
    Good Vibes Only Eyeshadow Palette, Hey Sunshine
    Color Hey Sunshine
    Good Vibes Only Eyeshadow Palette
    Color Hey Sunshine
  • Good Vibes Eyeshadow Brush Set
    New
    Good Vibes Only Eyeshadow Brush Set

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    $10.00
  • Good Vibes Velvet Face Primer
    New
    Good Vibes Only Soft Velvet Primer

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    $10.00
  • Good Vibes Only Lip Balm Infused with Snow Mushroom
    New
    Good Vibes Only Shroom Lip Balm

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    $5.00
  • Reusable Makeup Remover Pad
    New
    Good Vibes Only Cloud 9 Cleansing Cloud

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    $4.00
  • Good Vibes Nail Stickers
    New
    Good Vibes Only Nail Stickers

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    $4.00
  • Dual End Nose Contour Brush
    New
    Dual-Ended Nose Contour Brush

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    $6.00
  • Wing It Liner Brush
    New
    Wing It Liner Brush

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    $4.00

What's New In Makeup and Skincare

For the latest trends and stylish makeup try these new makeup products from e.l.f. Cosmetics. We stay on top of new makeup and cosmetics products and we bring them to you in the form of new beauty products.

We have Antioxidant Drops that are perfect to regain the youthful glow, pore refining kits that get rid of pores after spending the day in the sun. Try the Opposites Attract Palette that is all the rage with bright summer colors.

In staying true to our commitment to providing you with trending makeup products we are always working to introduce you to trends like strobing, baking, and non-contouring through our new cosmetics for eyes, lips, face, and skincare. You can refresh your look with new makeup colors that are in for the season or update your makeup tool collection with our luxurious and professional new brushes.

Get the right makeup to create subtle to stunning bold new looks all in one convenient location. We know beauty is important even when you’re on the go, so we offer makeup products which make it easy to carry and touch up during travel. Stay tuned for our latest and newest makeup products that will help you #playbeautifully.