New Makeup and Skincare
Hop on all the latest makeup trends with our e.l.f.ing amazing must-try skincare & new makeup products.
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Key Ingredients
- Refine by Key Ingredients: Avocado Oil
- Refine by Key Ingredients: Ceramides
- Refine by Key Ingredients: Hyaluronic Acid
- Refine by Key Ingredients: Jojoba Oil
- Refine by Key Ingredients: Niacinamide
- Refine by Key Ingredients: Shea Butter
- Refine by Key Ingredients: Squalane
- Refine by Key Ingredients: Vitamin C
- Refine by Key Ingredients: Vitamin E
44 Results
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Variations
Select Color
Color Fair 100 W - fair with warm undertones-
Color: Fair 100 W - fair with warm undertones Selected
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Color: Fair 120 N - fair with neutral undertones Selected
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Color: Fair 125 C - fair with cool undertones Selected
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Color: Fair 140 W - fair with warm undertones Selected
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Color: Fair 150 C - fair with cool undertones Selected
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Color: Light 205 N - light with neutral undertones Selected
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Color: Light 210 N - light with neutral undertones Selected
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Color: Light 240 W - light with warm undertones Selected
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Color: Light 250 W - light with warm undertones Selected
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Color: Light 280 N - light with neutral undertones Selected
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Color: Medium 310 C - medium with cool undertones Selected
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Color: Medium 330 W - medium with warm undertones Selected
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Color: Medium 355 W - medium with warm undertones Selected
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Color: Medium 370 N - medium with neutral undertones Selected
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Color: Medium 375 N - medium with neutral undertones Selected
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Color: Tan 400 W - tan with warm undertones Selected
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Color: Tan 415 C - tan with cool undertones Selected
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Color: Tan 425 N - tan with neutral undertones Selected
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Color: Tan 450 N - tan with neutral undertones Selected
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Color: Tan 460 W - tan with warm undertones Selected
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Color: Deep 500 W - deep with warm undertones Selected
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Color: Deep 510 C - deep with cool undertones Selected
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Color: Deep 530 W - deep with warm undertones Selected
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Color: Deep 540 N - deep with neutral undertones Selected
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Color: Deep 560 C - deep with cool undertones Selected
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Color: Rich 610 N - rich with neutral undertones Selected
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Color: Rich 620 W - rich with warm undertones Selected
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Color: Rich 640 W - rich with warm undertones Selected
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Color: Rich 650 C - rich with cool undertones Selected
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Color: Rich 660 N - rich with neutral undertones Selected
CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!
Sale Price $15.00Select Shade Select Shades
Variations
Select Color
Color Fair 100 W - fair with warm undertones-
Color: Fair 100 W - fair with warm undertones Selected
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Color: Fair 120 N - fair with neutral undertones Selected
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Color: Fair 125 C - fair with cool undertones Selected
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Color: Fair 140 W - fair with warm undertones Selected
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Color: Fair 150 C - fair with cool undertones Selected
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Color: Light 205 N - light with neutral undertones Selected
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Color: Light 210 N - light with neutral undertones Selected
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Color: Light 240 W - light with warm undertones Selected
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Color: Light 250 W - light with warm undertones Selected
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Color: Light 280 N - light with neutral undertones Selected
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Color: Medium 310 C - medium with cool undertones Selected
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Color: Medium 330 W - medium with warm undertones Selected
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Color: Medium 355 W - medium with warm undertones Selected
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Color: Medium 370 N - medium with neutral undertones Selected
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Color: Medium 375 N - medium with neutral undertones Selected
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Color: Tan 400 W - tan with warm undertones Selected
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Color: Tan 415 C - tan with cool undertones Selected
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Color: Tan 425 N - tan with neutral undertones Selected
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Color: Tan 450 N - tan with neutral undertones Selected
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Color: Tan 460 W - tan with warm undertones Selected
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Color: Deep 500 W - deep with warm undertones Selected
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Color: Deep 510 C - deep with cool undertones Selected
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Color: Deep 530 W - deep with warm undertones Selected
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Color: Deep 540 N - deep with neutral undertones Selected
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Color: Deep 560 C - deep with cool undertones Selected
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Color: Rich 610 N - rich with neutral undertones Selected
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Color: Rich 620 W - rich with warm undertones Selected
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Color: Rich 640 W - rich with warm undertones Selected
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Color: Rich 650 C - rich with cool undertones Selected
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Color: Rich 660 N - rich with neutral undertones Selected
Variations
Select Color
Color Fair 100 W - fair with warm undertones-
Color: Fair 100 W - fair with warm undertones Selected
-
Color: Fair 120 N - fair with neutral undertones Selected
-
Color: Fair 125 C - fair with cool undertones Selected
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Color: Fair 140 W - fair with warm undertones Selected
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Color: Fair 150 C - fair with cool undertones Selected
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Color: Light 205 N - light with neutral undertones Selected
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Color: Light 210 N - light with neutral undertones Selected
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Color: Light 240 W - light with warm undertones Selected
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Color: Light 250 W - light with warm undertones Selected
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Color: Light 280 N - light with neutral undertones Selected
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Color: Medium 310 C - medium with cool undertones Selected
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Color: Medium 330 W - medium with warm undertones Selected
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Color: Medium 355 W - medium with warm undertones Selected
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Color: Medium 370 N - medium with neutral undertones Selected
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Color: Medium 375 N - medium with neutral undertones Selected
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Color: Tan 400 W - tan with warm undertones Selected
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Color: Tan 415 C - tan with cool undertones Selected
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Color: Tan 425 N - tan with neutral undertones Selected
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Color: Tan 450 N - tan with neutral undertones Selected
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Color: Tan 460 W - tan with warm undertones Selected
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Color: Deep 500 W - deep with warm undertones Selected
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Color: Deep 510 C - deep with cool undertones Selected
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Color: Deep 530 W - deep with warm undertones Selected
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Color: Deep 540 N - deep with neutral undertones Selected
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Color: Deep 560 C - deep with cool undertones Selected
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Color: Rich 610 N - rich with neutral undertones Selected
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Color: Rich 620 W - rich with warm undertones Selected
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Color: Rich 640 W - rich with warm undertones Selected
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Color: Rich 650 C - rich with cool undertones Selected
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Color: Rich 660 N - rich with neutral undertones Selected
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Color: Fair 100 W - fair with warm undertones Selected
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CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!
Sale Price $10.00 -
Variations
Select Color
Color Medium 330 W - medium with warm undertones-
Color: Fair 100 W - fair with warm undertones Selected
-
Color: Fair 120 N - fair with neutral undertones Selected
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Color: Fair 125 C - fair with cool undertones Selected
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Color: Fair 140 W - fair with warm undertones Selected
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Color: Fair 150 C - fair with cool undertones Selected
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Color: Light 205 N - light with neutral undertones Selected
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Color: Light 210 N - light with neutral undertones Selected
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Color: Light 240 W - light with warm undertones Selected
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Color: Light 250 W - light with warm undertones Selected
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Color: Light 280 N - light with neutral undertones Selected
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Color: Medium 310 C - medium with cool undertones Selected
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Color: Medium 330 W - medium with warm undertones Selected
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Color: Medium 355 W - medium with warm undertones Selected
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Color: Medium 370 N - medium with neutral undertones Selected
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Color: Medium 375 N - medium with neutral undertones Selected
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Color: Tan 400 W - tan with warm undertones Selected
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Color: Tan 415 C - tan with cool undertones Selected
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Color: Tan 425 N - tan with neutral undertones Selected
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Color: Tan 450 N - tan with neutral undertones Selected
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Color: Tan 460 W - tan with warm undertones Selected
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Color: Deep 500 W - deep with warm undertones Selected
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Color: Deep 510 C - deep with cool undertones Selected
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Color: Deep 530 W - deep with warm undertones Selected
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Color: Deep 540 N - deep with neutral undertones Selected
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Color: Deep 560 C - deep with cool undertones Selected
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Color: Rich 610 N - rich with neutral undertones Selected
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Color: Rich 620 W - rich with warm undertones Selected
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Color: Rich 640 W - rich with warm undertones Selected
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Color: Rich 650 C - rich with cool undertones Selected
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Color: Rich 660 N - rich with neutral undertones Selected
CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!
Sale Price $11.00Select Shade Select Shades
Variations
Select Color
Color Medium 330 W - medium with warm undertones-
Color: Fair 100 W - fair with warm undertones Selected
-
Color: Fair 120 N - fair with neutral undertones Selected
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Color: Fair 125 C - fair with cool undertones Selected
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Color: Fair 140 W - fair with warm undertones Selected
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Color: Fair 150 C - fair with cool undertones Selected
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Color: Light 205 N - light with neutral undertones Selected
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Color: Light 210 N - light with neutral undertones Selected
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Color: Light 240 W - light with warm undertones Selected
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Color: Light 250 W - light with warm undertones Selected
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Color: Light 280 N - light with neutral undertones Selected
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Color: Medium 310 C - medium with cool undertones Selected
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Color: Medium 330 W - medium with warm undertones Selected
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Color: Medium 355 W - medium with warm undertones Selected
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Color: Medium 370 N - medium with neutral undertones Selected
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Color: Medium 375 N - medium with neutral undertones Selected
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Color: Tan 400 W - tan with warm undertones Selected
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Color: Tan 415 C - tan with cool undertones Selected
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Color: Tan 425 N - tan with neutral undertones Selected
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Color: Tan 450 N - tan with neutral undertones Selected
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Color: Tan 460 W - tan with warm undertones Selected
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Color: Deep 500 W - deep with warm undertones Selected
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Color: Deep 510 C - deep with cool undertones Selected
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Color: Deep 530 W - deep with warm undertones Selected
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Color: Deep 540 N - deep with neutral undertones Selected
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Color: Deep 560 C - deep with cool undertones Selected
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Color: Rich 610 N - rich with neutral undertones Selected
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Color: Rich 620 W - rich with warm undertones Selected
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Color: Rich 640 W - rich with warm undertones Selected
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Color: Rich 650 C - rich with cool undertones Selected
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Color: Rich 660 N - rich with neutral undertones Selected
Variations
Select Color
Color Medium 330 W - medium with warm undertones-
Color: Fair 100 W - fair with warm undertones Selected
-
Color: Fair 120 N - fair with neutral undertones Selected
-
Color: Fair 125 C - fair with cool undertones Selected
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Color: Fair 140 W - fair with warm undertones Selected
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Color: Fair 150 C - fair with cool undertones Selected
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Color: Light 205 N - light with neutral undertones Selected
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Color: Light 210 N - light with neutral undertones Selected
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Color: Light 240 W - light with warm undertones Selected
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Color: Light 250 W - light with warm undertones Selected
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Color: Light 280 N - light with neutral undertones Selected
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Color: Medium 310 C - medium with cool undertones Selected
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Color: Medium 330 W - medium with warm undertones Selected
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Color: Medium 355 W - medium with warm undertones Selected
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Color: Medium 370 N - medium with neutral undertones Selected
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Color: Medium 375 N - medium with neutral undertones Selected
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Color: Tan 400 W - tan with warm undertones Selected
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Color: Tan 415 C - tan with cool undertones Selected
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Color: Tan 425 N - tan with neutral undertones Selected
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Color: Tan 450 N - tan with neutral undertones Selected
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Color: Tan 460 W - tan with warm undertones Selected
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Color: Deep 500 W - deep with warm undertones Selected
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Color: Deep 510 C - deep with cool undertones Selected
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Color: Deep 530 W - deep with warm undertones Selected
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Color: Deep 540 N - deep with neutral undertones Selected
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Color: Deep 560 C - deep with cool undertones Selected
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Color: Rich 610 N - rich with neutral undertones Selected
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Color: Rich 620 W - rich with warm undertones Selected
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Color: Rich 640 W - rich with warm undertones Selected
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Color: Rich 650 C - rich with cool undertones Selected
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Color: Rich 660 N - rich with neutral undertones Selected
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Color: Fair 100 W - fair with warm undertones Selected
-
CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!
Sale Price $3.00 -
Variations
Select Color
Color Cream Come TrueCHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!
Sale Price $4.00Select Shade Select Shades
Variations
Select Color
Color Cream Come TrueVariations
Select Color
Color Cream Come True -
Variations
CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!
Sale Price $6.00Select Shade Select Shades
-
CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!
Sale Price $5.00 -
Variations
Select Color
CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!
Sale Price $5.00Select Shade Select Shades
Variations
Select Color
Variations
Select Color
-
CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!
Sale Price $9.00 -
-
CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!
Sale Price $5.00 -
CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!
Sale Price $9.00
What's New In Makeup and Skincare
For the latest trends and stylish makeup try these new makeup products from e.l.f. Cosmetics. We stay on top of new makeup and cosmetics products and we bring them to you in the form of new beauty products.
We have Antioxidant Drops that are perfect to regain the youthful glow, pore refining kits that get rid of pores after spending the day in the sun. Try the Opposites Attract Palette that is all the rage with bright summer colors.
In staying true to our commitment to providing you with trending makeup products we are always working to introduce you to trends like strobing, baking, and non-contouring through our new cosmetics for eyes, lips, face, and skincare. You can refresh your look with new makeup colors that are in for the season or update your makeup tool collection with our luxurious and professional new brushes.
Get the right makeup to create subtle to stunning bold new looks all in one convenient location. We know beauty is important even when you’re on the go, so we offer makeup products which make it easy to carry and touch up during travel. Stay tuned for our latest and newest makeup products that will help you #playbeautifully.