New Makeup and Skincare

Hop on all the latest makeup trends with our e.l.f.ing amazing must-try skincare & new makeup products.
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    Eyeliner Pot open color Lag
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    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    Sale Price $6.00
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    Game Up Hydrating Eye Cream
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    Beauty Squad Only: Get Triple Loyalty Points on all Skincare Purchases: Sign In or Sign Up

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    Sale Price $10.00
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    Game Up Setting Face Mist
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    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    Sale Price $10.00
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    Game Up Eyeshadow Palette
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    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    Sale Price $10.00
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    Game Up Hydrating Face Mask
    01. General Loyalty
    Access

    Beauty Squad Only: Get Triple Loyalty Points on all Skincare Purchases: Sign In or Sign Up

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    Sale Price $10.00
    Select Shade Select Shades
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    e.l.f. Lip Gloss Mask Gaming Collection
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    Variations

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    Sale Price $6.00
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    Variations

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    Game Up Nail Polish Kit
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    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    Sale Price $15.00
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    Game Up Makeup Tool Kit
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    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    Sale Price $15.00
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    No Budge Matte Shadow Stick,
    New

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    Sale Price $5.00
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    No Budge Cream Eyeshadow,
    New

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    Sale Price $5.00
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    Big Mood Mascara, Deep Green
    New

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    Sale Price $8.00
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    Luminous Putty Blush Bermuda Shade
    New

    CHOOSE 2 FREE GIFTs WITH ORDERS $25+, GET A 3rd AUTOMATICALLY ADDED $40+!

    Sale Price $7.00

What's New In Makeup and Skincare

For the latest trends and stylish makeup try these new makeup products from e.l.f. Cosmetics. We stay on top of new makeup and cosmetics products and we bring them to you in the form of new beauty products.

We have Antioxidant Drops that are perfect to regain the youthful glow, pore refining kits that get rid of pores after spending the day in the sun. Try the Opposites Attract Palette that is all the rage with bright summer colors.

In staying true to our commitment to providing you with trending makeup products we are always working to introduce you to trends like strobing, baking, and non-contouring through our new cosmetics for eyes, lips, face, and skincare. You can refresh your look with new makeup colors that are in for the season or update your makeup tool collection with our luxurious and professional new brushes.

Get the right makeup to create subtle to stunning bold new looks all in one convenient location. We know beauty is important even when you’re on the go, so we offer makeup products which make it easy to carry and touch up during travel. Stay tuned for our latest and newest makeup products that will help you #playbeautifully.