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Key Ingredients

  • All Day Stay Eyeshadow Primer,
    NEW
    -
    All Day Stay Eyeshadow Primer
    Free shipping and gift with $25+ order!
    $4.00
  • Hydrating Primer Serum,
    NEW
    -
    Hydrating Primer Serum
    Free shipping and gift with $25+ order!
    $10.00
  • Matte Setting Powder, Medium
    NEW
    -
    Medium
    • Medium
    • Light
    • Medium
    • Deep
    Matte Setting Powder
    Free shipping and gift with $25+ order!
    $6.00
    Select Shade Select Shades
    Matte Setting Powder, Medium
    Medium
    • Medium
    • Light
    • Medium
    • Deep
  • 18-Piece Eyeshadow Palette Set,
    Get $10 Off!
    -
    18-Piece Eyeshadow Palette Set
    $42.00
  • No Budge Retractable Eyeliner, Charcoal
    New Shades
    -
    Charcoal
    • Charcoal
    • Black
    • Charcoal
    • Navy
    • Brown
    • White
    No Budge Retractable Eyeliner
    Free shipping and gift with $25+ order!
    $3.00
    Select Shade Select Shades
    No Budge Retractable Eyeliner, Charcoal
    Charcoal
    • Charcoal
    • Black
    • Charcoal
    • Navy
    • Brown
    • White
  • Wow Brow Gel, Taupe
    NEW
    -
    Taupe
    • Taupe
    • Taupe
    • Neutral Brown
    • Brunette
    • Deep Brown
    • Black
    Wow Brow Gel
    Free shipping and gift with $25+ order!
    $4.00
    Select Shade Select Shades
    Wow Brow Gel, Taupe
    Taupe
    • Taupe
    • Taupe
    • Neutral Brown
    • Brunette
    • Deep Brown
    • Black
  • Keep Your Balance Toner,
    NEW
    -
    Keep Your Balance Toner
    Free shipping and gift with $25+ order!
    $8.00
  • 16HR Camo Concealer, Tan Walnut - tan with cool-neutral undertones
    NEW
    -
    Tan Walnut - tan with cool-neutral undertones
    16HR Camo Concealer
    Free shipping and gift with $25+ order!
    $5.00
    Select Shade Select Shades
    16HR Camo Concealer, Tan Walnut - tan with cool-neutral undertones
    Tan Walnut - tan with cool-neutral undertones
  • Flawless Finish Foundation, Alabaster - fair with peach undertones
    New Shades
    -
    Alabaster - fair with peach undertones
    Flawless Finish Foundation
    Free shipping and gift with $25+ order!
    $6.00
    Select Shade Select Shades
    Flawless Finish Foundation, Alabaster - fair with peach undertones
    Alabaster - fair with peach undertones
  • Flawless Concealer, Light Beige - light with golden beige undertones
    NEW
    -
    Light Beige - light with golden beige undertones
    Flawless Concealer
    Free shipping and gift with $25+ order!
    $5.00
    Select Shade Select Shades
    Flawless Concealer, Light Beige - light with golden beige undertones
    Light Beige - light with golden beige undertones
  • Hello Hydration! Face Cream,
    NEW
    -
    Hello Hydration! Face Cream
    Free shipping and gift with $25+ order!
    $12.00
  • Glow Up Primer Serum,
    NEW
    -
    Glow Up Primer Serum
    Free shipping and gift with $25+ order!
    $10.00

For the latest trends and stylish make up products try e.l.f. Cosmetics. We stay on top of new makeup and cosmetics products and we bring them to you in the form of new beauty products.

We have Antioxidant Drops that are perfect to regain the youthful glow, pore refining kits that get rid of pores after spending the day in the sun. Try the Opposites Attract Palette that is all the rage with bright summer colors.

In staying true to our commitment to providing you with trending makeup products we are always working to introduce you to trends like strobing, baking, and non-contouring through our new cosmetics for eyes, lips, face, and skincare. You can refresh your look with colors that are in for the season or update your makeup tool collection with our luxurious and professional new brushes.

Get the right makeup to create subtle to stunning bold new looks all in one convenient location. We know beauty is important even when you’re on the go, so we offer makeup products which make it easy to carry and touch up during travel. Stay tuned for our latest products that will help you #playbeautifully.