New Makeup and Skincare

All NewSoft Glam Satin FoundationYouth Boosting Blue-ty Sleep Night OilBrow Laminating GelJelly Pop CollectionBronzing DropsStay Cool Primer StickNew Shades! Lip Plumping GlossPower Grip Dewy Setting SprayPout Clout Lip Plumping PenLock It Down Eye Shadow Primer

NEW

+1

+-3

Sun Boss Gloss SPF 25

$7

36 Reviews

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NEW

+32

+28

80 Reviews

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NEW

CHOOSE 2 FREE MINIS WITH $35+, PLUS AN ADDITIONAL GIFT WITH $50+!

NEW

178 Reviews

Celebrate Pride! Get a Free Tattoo with any Pride Pick!

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BEST SELLERS

258 Reviews

Celebrate Pride! Get a Free Tattoo with any Pride Pick!

CHOOSE 2 FREE MINIS WITH $35+, PLUS AN ADDITIONAL GIFT WITH $50+!

NEW

87 Reviews

Celebrate Pride! Get a Free Tattoo with any Pride Pick!

CHOOSE 2 FREE MINIS WITH $35+, PLUS AN ADDITIONAL GIFT WITH $50+!

BEST SELLERS

109 Reviews

Celebrate Pride! Get a Free Tattoo with any Pride Pick!

CHOOSE 2 FREE MINIS WITH $35+, PLUS AN ADDITIONAL GIFT WITH $50+!

NEW

+-1

+-5

959 Reviews

Celebrate Pride! Get a Free Tattoo with any Pride Pick!

CHOOSE 2 FREE MINIS WITH $35+, PLUS AN ADDITIONAL GIFT WITH $50+!

NEW

315 Reviews

Celebrate Pride! Get a Free Tattoo with any Pride Pick!

CHOOSE 2 FREE MINIS WITH $35+, PLUS AN ADDITIONAL GIFT WITH $50+!

NEW SHADES

+9

+5

817 Reviews

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NEW

3494 Reviews

Celebrate Pride! Get a Free Tattoo with any Pride Pick!

CHOOSE 2 FREE MINIS WITH $35+, PLUS AN ADDITIONAL GIFT WITH $50+!

BEST SELLERS

+4

+0

5017 Reviews

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Hop on all the latest makeup trends with our e.l.f.ing amazing must-try skincare & new makeup products.

WHAT'S NEW IN MAKEUP AND SKINCARE

Hop on all the latest makeup trends with our e.l.f.ing amazing must-try skincare & new makeup products.

e.l.f. Cosmetics stands for every eye, lip, face, and paw. We have purpose in all we do and encourage everyone to express their truest self. We are proud to consistently provide trending, viral, and award-winning makeup and skincare products to help you do just that.

We stay on top of new skincare and makeup trends, and you will always find instant access to all the must-have products that are not only worth the hype, but are also affordable. We strive to be the one and only beautyverse where everyone can own their beauty without compromise.

There’s a reason why our new products instantly become your most-loved beauty picks and holy grails- we create products that satisfy your needs, surpass your expectations, and help you live life to its most colorful. Whether you are looking for skincare to regain that youthful glow, a foundation in your perfect shade, or an eyeshadow palette that’s all the rage with bright shimmery colors, e.l.f. has got your back.

We stay true to our commitment to providing you with trending skincare and makeup. You will always find products in our skincare and makeup collections that are luxurious and professional to help you update your existing look or create an entirely new one. e.l.f. will be there every step of the way!