New Product Badge
Sheer For It Blush Tint for Cheeks and Lips – Orange Crush

(854)

Sheer For It Blush Tint

Swatch - Orange Crush​ - sheer orange
Swatch - Pink Positive​ - sheer pink
Swatch - Plums Up​ - sheer plum
Swatch - Cherry Cola​ - sheer black cherry
Swatch - Left on Red - sheer red

$6

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

New Product Badge
Glow Reviver Melting Lip Balm - Yummy Gummy- Plum

(2323)

Glow Reviver Melting Lip Balm

Swatch - Vanilla Toffee - Light Beige
Swatch - Blackberry Sorbet - Black Cherry
Swatch - Yummy Gummy - Plum
Swatch - Strawberry Shortcake - Soft Pink
Swatch - Java Chip - Dark Brown
Swatch - Wild Cherry - Red

$9

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

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e.l.f. Jelly Pop Dew Primer

(469)

Jelly Pop Dew Primer

$10

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

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Jelly Pop Vault,

(13)

Jelly Pop Vault

$40

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

Jelly Pop Makeup Melting Cleansing Balm,

(86)

Jelly Pop Makeup Melting Cleansing Balm

$11

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

Jelly Pop Glow Reviver Tinted Lip Oil

(425)

Jelly Pop Glow Reviver Lip Oil

$8

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

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WHAT'S NEW IN MAKEUP AND SKINCARE

Hop on all the latest makeup trends with our e.l.f.ing amazing must-try skincare & new makeup products.

e.l.f. Cosmetics stands for every eye, lip, face, and paw. We have purpose in all we do and encourage everyone to express their truest self. We are proud to consistently provide trending, viral, and award-winning makeup and skincare products to help you do just that.

We stay on top of new skincare and makeup trends, and you will always find instant access to all the must-have products that are not only worth the hype, but are also affordable. We strive to be the one and only beautyverse where everyone can own their beauty without compromise.

There’s a reason why our new products instantly become your most-loved beauty picks and holy grails- we create products that satisfy your needs, surpass your expectations, and help you live life to its most colorful. Whether you are looking for skincare to regain that youthful glow, our viral lip oils, our amazing makeup gift sets, or an eyeshadow palette that’s all the rage with bright shimmery colors, e.l.f. has your back.

We stay true to our commitment to providing you with trending skincare and makeup. You will always find products in our skincare and makeup collections that are luxurious and professional to help you update your existing look or create an entirely new one.