Wow Brow Gel
$5
Buildable, tinted brow gel for full-looking brows
- 250 Beauty Squad Points + 15% off your first order
- 20% off second order, 25% off third
- Edit, pause, skip or cancel any time
on orders $35+
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
What is it? A buildable, fiber-infused tinted brow gel that makes your natural brows look fuller.
Why we love:
- Buildable wax-gel formula with brush
- Gives you full, voluminous-looking brows
- Available in 5 easy-match shades
Natural eyebrows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape the tinted gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
All e.l.f. products are cruelty free and vegan.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
SKU: 83572
Net. Wt. 0.123 oz.(3.5 g)
Ingredients
water (aqua), alcohol, euphorbia cerifera (candelilla) wax, c10-13 isoparaffin, glyceryl stearate, kaolin, magnesium aluminum silicate, peg-100 stearate, c9-11 isoparaffin, nylon-66, tocopheryl acetate (ve), polyacrylate-13, phenoxyethanol, microcrystalline wax (cera microcristallina), polyisobutene, sodium glycerophosphate, caprylyl glycol, ethylhexylglycerin, polysorbate 20, alumina,May Contain
titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499),Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to Apply Tinted Brow Gel:
- Start from the inner corner and follow the arch working in upward strokes. Can also be used as a top coat over brow powder or pencil.
Read more about How to Fill in Your Eyebrows
What does brow gel do?
A key benefit of using tinted brow gel is that it can add color and thickness to sparse patches in your eyebrows. This is particularly useful if you have thin or sparse eyebrows and want to achieve a fuller, more defined look. The tinted formula of the brow gel helps to fill in any gaps or areas with less hair, creating the illusion of thicker and more voluminous brows. Using tinted brow gel is an effortless way to enhance your brow shape and definition with minimal effort. It provides a natural-looking finish and is easy to apply, making it suitable for both beginners and experienced makeup users.
Do I apply tinted eyebrow gel before or after other eye makeup?
Tinted brow gel can be used both before and after applying your other eye makeup. If you apply tinted eyebrow gel before, you can get an idea of how your eye makeup will look once done. Or, if you apply after as a final touch, not only will you be adding a touch of color to your brows, but it will set your eyebrows in place for long lasting hold.
How do you apply eyebrow gel for beginners?
Apply the brow gel onto the spoolie and then start at the inner part of your eyebrows, combing it upwards towards your arch and then back down to the tail. If you find that you've applied too much gel or want a softer look, you can use a clean spoolie or brush to lightly blend out the gel, removing any excess.
What color should my brow gel be?
To choose the perfect shade of brow gel, select a color that matches the undertones of your hair. If you have cool-toned hair, choose a brow gel with ashy undertones, and if you have warm-toned hair, choose a brow gel with warm undertones. Additionally, consider the color intensity and choose a shade that is one to two shades lighter than your hair color for a natural look or a shade that matches your hair color for a more dramatic effect.
Wow Brow Gel
$5
Buildable, tinted brow gel for full-looking brows
- 250 Beauty Squad Points + 15% off your first order
- 20% off second order, 25% off third
- Edit, pause, skip or cancel any time
1
on orders $35+
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Average Customer Ratings (759)
Rating Snapshot
Most helpful favorable review
6 years ago
ClassyLibrarian
Comparable to higher end products...
rdered this in taupe and was surprised to see that it is only available on the Ulta website, not on elfs website. The color taupe, is a little light for me. Going to pick up the brunette shade instead. I have light brown hair with blonde highlights and blue eyes, fair complexion. The product comes in the standard elf packaging and you get a good amount of product for the price. The tube looks like a tiny mascara tube, with a spoolie that is okay but I would prefer one that is a bit more aggressive. It applies the product well enough, (I have very thick eyebrows too...so take that into consideration), but then I need to go in after application with a firmer spoolie to work the color in to my liking. I recommend putting on some gel or at least spritzing a spoolie with hairspray and running it over brows to set the product in place. Overall it is a decent product. Not the best in the world, but not the worst either. Great price, decent product, I recommend if you are looking for a budget eyebrow product or are new to the eyebrow game.
91 of 99 people found this helpful
Most helpful critical review
6 years ago
Courtney21
Dried out?
I just received my order and my brow gel was very dry. Might be because it had to be shipped but I dont know..
44 of 49 people found this helpful
1 - 8 of 759 Results
OldTwoggs72
Location
Plains, Montana
Reviews
3
Votes
0
Fashion Style
Classic
Age
65 or Over
Makeup Expertise
Intermediate
Eye Color
Green
Skin Tone
Light
Skin Type
Normal
8 days ago
The best eyebrow makeup for me.
Love the Wow Brow gel. Been using it for about 5 years. It makes my brows look nicer and I love that I can apply it and not ruin my brow look. I don't see very well and this is a really nice product for that. I use all E.L.F. cosmetics and their skincare. It's all really nice.
Pros - Beauty
High Quality, Easy to Apply, Lightweight, Long Lasting, Great Value, Versatile, Good Pigmentation, Effective
Best Uses - Beauty
Special Occasion, On-the-go, Daily Use, Normal Skin
Quality of Product
Value of Product
Helpful?
Heather36
Location
South Carolina
Reviews
5
Votes
1
Fashion Style
Classic
Age
35 to 44
Makeup Expertise
Intermediate
Eye Color
Green
Skin Tone
Light
Skin Type
Sensitive
14 days ago
Switched from a more expensive brand!
I’ve used up many, many tubes of this—I used to buy the more expensive brow gel from a millennial-pink brand, and while this has a slightly different texture (in my experience, the other brand’s product has a waxier hold, this one has a bit more of a firm hold) it works just as well to wrangle my curly werewolf brows into place AND fill them in at the same time. I used taupe when I was a dark blonde, and natural brown now that I’m a light brunette.
Pros - Beauty
Easy to Apply, Great Value, Effective
Best Uses - Beauty
On-the-go, Daily Use
Quality of Product
Value of Product
Helpful?
Ames123
Location
AL
Reviews
12
Votes
7
Fashion Style
Casual
Age
25 to 34
Makeup Expertise
Intermediate
Eye Color
Brown
Skin Tone
Light
Skin Type
Combination
29 days ago
Affordable and no fuss
I wish there was a little bit more than just 0.123 oz in this tube, but it still a great affordable product
Best Uses - Beauty
Daily Use
Quality of Product
Value of Product
Helpful?
Kkapowski
Location
Santa Rosa, Ca
Reviews
19
Votes
59
Fashion Style
Classic
Age
45 to 54
Makeup Expertise
Intermediate
Eye Color
Grey
Skin Tone
Light
Skin Type
Sensitive
1 month ago
Great product!
The WOW Brow works as well as the much more expensive brands (Benefit) that I have used. It has good pigment, holding power, and stays on all day.
Pros - Beauty
Easy to Apply, Long Lasting, Great Value, Good Pigmentation, Effective
Best Uses - Beauty
Daily Use
Quality of Product
Value of Product
Helpful?
em231
Location
MN
Reviews
1
Votes
1
1 month ago
Great!
I religiously use this brow gel, the only downside is it dries out pretty quick.
Quality of Product
Helpful?
beneke85858
Reviews
1
Votes
1
1 month ago
great
this is the best product ever i would use this everyday
Helpful?
emt1986
Location
Michigan
Reviews
1
Votes
1
Fashion Style
Casual
Age
35 to 44
Makeup Expertise
Intermediate
Eye Color
Blue
Skin Tone
Light
Skin Type
Combination
1 month ago
My Holy Grail brow product
The perfect product for defined brows that still look completely natural. Very easy to apply and build; I like two quick coats for day-to-day.
Pros - Beauty
High Quality, Easy to Apply, Lightweight, Long Lasting, Great Value, Versatile, Good Pigmentation, Effective
Best Uses - Beauty
Special Occasion, Daily Use
Quality of Product
Value of Product
Helpful?
gabby3212
Reviews
1
Votes
0
1 month ago
Wow Brow
My favorite brow gel by FAR and you can’t beat the price. I use this for every day and add a smidge of a brow pomade on top when I want t bolder brow at night.
Helpful?
1 - 8 of 759 Results
1 - 8 of 26 Results
LMK48
·3 months ago
Are Elf products fragrance-free, perfume-free?
the elf team
·2 months ago
The Wow Brow Gel does not contain fragrance. You may view all ingredients for products on the ingredients tab for each product.
Helpful?
vess
·1 year ago
What is the PAO of this product? The one I purchased has 3M on the tube but 6M on the box that it was packaged in. Thanks in advance!
NotANonBlonde
·1 year ago
What is the order from lightest to darkest? I'm having a hard time telling the brown colors apart solely based on photos.
the elf team
·1 year ago
Taupe, Brunette, Neutral Brown, Deep Brown is from lightest to darkest. For personal help with a shade choice, please feel free to live chat with a Beauty Advisor on the pop up on any product page.
Helpful?
LoLeo
·2 years ago
Are the microfibers microplastics?
nyny
·2 years ago
Is the product waterproof?
the elf team
·2 years ago
The product is not waterproof, but it is water resistant.
Helpful?
Realz Product Reviews
·3 years ago
Please bring back black
the elf team
·3 years ago
We apologize that the black shade has been discontinued. We will note your interest for future product development. Please check out our Bite Sized Brow that is available in Black.
Helpful?
jolam
·3 years ago
can this be used on your eyelashes to darken them?
the elf team
·3 years ago
This is not specifically for use on lashes.
Helpful?
Realz Product Reviews
·3 years ago
What happened to the black? Is it coming back? Other colors to light for me.
the elf team
·3 years ago
The black shade has been discontinued. Please take a look at the other eyebrow products we have available in black such as our new Bite Sized Brow.
Helpful?
1 - 8 of 26 Results