At e.l.f., we believe that beauty should be accessible to everyone, which is why 75% of our makeup products are priced at $10 and under. This commitment to affordability doesn't mean compromising on quality—each product is thoughtfully formulated to deliver prestige results. Our mission has always been to make beauty accessible to every, lip, and face by offering high-performance cosmetics at prices that don't break the bank.
Whether you're a makeup enthusiast on a budget, a beginner not ready to invest in high-end products, or simply someone who loves a good bargain, this affordable makeup and beauty guide will introduce you to affordable makeup products that also deliver quality results.
Why Budget-friendly Makeup Is the Way to Go
If you don’t have at least a few budget-friendly makeup products currently in your makeup bag, you’re missing out! There are plenty of makeup options perfect for makeup beginners, students, or really anyone who is trying to watch their spending.
Affordable makeup allows for more experimentation with trends without a significant investment. Have you been eyeing a blue eyeshadow but don’t want to break the bank on a single $30 eyeshadow palette? Trust us, we don’t either. At e.l.f., you can get a mini eyeshadow palette under $5.
When makeup is affordable it allows you to try out new shades, formulas, and makeup products without feeling guilty.
Affordable Makeup Offers Accessibility and Value
Not only is choosing affordable makeup over its high-end counterpart but it is perfect for trying out seasonal trends. It also allows for a more inclusive beauty community where more people can participate. Being budget-friendly allows makeup to be more accessible to a wider range of consumers.
And trust us, the quality is there. At e.l.f. we’re all about the high quality feel, but without the high price tag. Did you know you can buy 4 e.l.f. Glow Reviver Lip Oils for less than the price of only 1 luxury lip oil. Talk about WOW!
Camo Liquid Bronzer and Contour
This lightweight, pigment-packed liquid formula serves as both a bronzer and contour, offering a long-lasting, sun-kissed, and sculpted look with a natural finish. At just $8, our Camo Liquid Bronzer and Contour comes with a rounded, grooved applicator that ensures precise and easy application, allowing you to effortlessly add definition to your makeup look.
Available in multiple shades to suit various skin tones, this liquid bronzer and contour is designed to blend seamlessly into your skin, creating a natural-looking bronze that lasts throughout the day!
Beauty Contour, Blush, and Highligting Wands
At only $10 each, our Halo Glow Beauty Wands are a great option when looking for affordable makeup! This collection includes three beauty wands: the Contour Wand, Highlighter Wand, and Blush Wand. Each beauty wand features a cushion-tip applicator for precise and easy application, making them perfect for both makeup beginners and professionals!
These lightweight, liquid formulas are infused with hydrating squalane, ensuring a smooth blend and comfortable wear throughout the day. Our contour wand allows for natural definition and sculpting, available in 5 shades to suit various skin tones. Our highlighter wand adds a luminous glow to the high points of the face, with 3 glowing shade options. Our blush wand provides a flushed, dewy look to the cheeks and is available in 6 luminous shades.
Soft Glam Liquid Foundation
Our Soft Glam Satin Foundation is a long-lasting, hydrating liquid foundation that delivers medium buildable coverage with a satin finish. This innovative foundation formula is infused with 1% Hydrating Hibiscus Complex, plus fruit extracts like pomegranate, blueberry, and goji berry, making it feel as good as it looks!
This liquid foundation is available in 36 shades, catering to a wide range of skin tones and is suitable for dry, oily, and combination skin types. At just $9, this affordable foundation is an excellent value and you can’t go wrong!
Bite Size Mini Eyeshadow Palettes
These mini eyeshadow palettes pack a big punch with their ultra-pigmented formula that delivers creamy, blendable color in a perfect travel-friendly size. Each palette features four complementary shades, ranging from mattes to shimmers, making it effortless to create a variety of eyeshadow looks from day to night.
Available in eight different color palettes, including a neutral eyeshadow palette to a bold blue eye palette, and everything in between. There's an eyeshadow palette to suit every mood and style! What makes it truly special is its affordability, priced at just $4, making it accessible to makeup lovers on any budget. We love it for its versatility, quality, and value, making it an essential addition to any makeup collection.
Sheer Slick Lipstick Black Cherry
This hydrating black cherry lipstick offers a sheer but buildable formula that provides a touch of dialed-down color with a delicious shine. We love this black cherry shade for its versatility, appearing as a light berry mauve but you can also apply more product and build it for a deeper, more intense look on your lips!
Infused with Meadowfoam Seed Oil and Vitamin E, this nourishing formula sits somewhere between a lipstick and lip balm, leaving your lips feeling soft and hydrated. At an affordable price point of just $6, we love this sheer lipstick for its versatility, smooth application, and ability to enhance any lip look with ease! Its popularity has soared on social media, with many comparing it favorably to it’s pricier alternative.