Eyebrow Makeup

Get your best brows ever with a wide selection of eyebrow makeup, from pencils to gel.
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    Clear Lash & Brow Mascara Set of 2,
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    Brow Lift  -  Clear Eyebrow Shaping Gel

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    Brow Lift Applicator
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    Grail

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    Clear Eyebrow Gel and Lash Gel
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    Instant Lift Brow Pencil, Neutral Brown
    Holy
    Grail

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

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  • CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    Sale Price $8.00
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  • CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    Sale Price $4.00
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  • CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    Sale Price $6.00
    Select Shade Select Shades
  • Variations

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    Sale Price $5.00
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    Variations

    Variations

  • CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    Sale Price $5.00
    Select Shade Select Shades
  • Variations

    CHOOSE 2 FREE GIFTS WITH ORDERS $25+, GET A 3rd ADDED $40+!

    Sale Price $5.00
    Select Shade Select Shades

    Variations

    Variations

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    Soap Brow,
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    Sale Price $6.00
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Everything You Want to Know About Eyebrow Makeup:

How to do your eyebrows for beginners?

Eyebrows can make or break your total look. The right shape enhances your eyes as well as your entire face. Start by creating the basic shape. In general, a gentle arch is flattering to most people. To create the arch, place the handle of a makeup brush at the corner of your nose and angle it through the center of your eye. Your brow should arch at the point where the brush touches your brow. Use tweezers to remove the stray hairs underneath the brow line, and use a spoolie brush to brush the brow hair upward and snip away the longer hair with a pair of small scissors. Then use brow pencils like the e.l.f. Instant Lift Brow Pencil, or powders or pigmented waxes like an eyebrow makeup kit to refine and define the shape. Depending on your individual brow, you may need to fill in sparse areas with color or extend the shape on the ends. When using a pencil or brow wax and a brow brush, apply the color in upward feathery strokes and combine two slightly different colors for the most natural effect.

What is brow pomade?

Brow pomade is a thick, creamy formula that will define and sculpt your brows. You can choose a tinted brow cream like e.l.f. Lock on Liner and Brow Cream to add tiny, hair-like strokes that fill in sparse areas or a clear pomade to hold your brows in place.

What is eyebrow gel?

Clear eyebrow gel creates a healthy, defined look for your eyebrows and works as a base under eyebrow makeup. An eyebrow gel formula can help naturally define and separate the hairs while also conditioning your brows.

How can I achieve the popular soap brow trend?

One of the most popular brow trends right now is called soap brows. Soap brows are brushed upward and have a slick, laminated appearance. They were originally achieved by brushing actual soap into brow hairs. A more modern way to get the look is with an extreme hold brow gel and brow lift applicator. Start by dipping the spoolie end of the applicator into the gel. Brush the spoolie through your brows directing hairs upwards and outwards. Then use the spatula end to flatten the brow hair in place. Finally, fill in sparse areas with eyebrow makeup color.

How do I choose the best eyebrow shade for me?

If you have light or medium-colored eyebrows, select an eyebrow makeup color that is one or two shades darker than your natural brows. If your brows are dark or extremely dark, select an eyebrow makeup shade that is one shade lighter than your natural brows.