Face Primer

#1 Primers in America*

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  • 50% OFF YOUR ORDER OF $30+!
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Face primers help you get smoother, brighter skin and lets your makeup stay on longer. The e.l.f. collection of makeup primers has been formulated by professionals and are tested by makeup artists to give you the best makeup base possible. Our Mineral Face Primer is a longtime customer favorite and is created to balance oily and dry skin as well as giving you a brighter, even complexion. For a shine free, professional look, try our matte face primer, the HD Mattifying Balm.

The Aqua Beauty Primer Mist and the Hydrating Face Primer helps smooth the skin, and also provides refreshing moisture that keeps your skin happy.

For those who prefer a multipurpose makeup base and quick application, the Beautifully Bare 3-in-1 Makeup Base fills in fine lines, brightens skin and preps the face for long wear makeup.

Find the best face primer to suit your look and style right here and enjoy the lightweight, refined complexion they provide. Pick your favorites and order now.

#1 primers in America
*Nielsen U.S. xAOC, primer segment unit sales, 52 wks ended 07.14.18

1 [e.l.f.] primer is sold every 6 seconds
*Average unit sales rate calculation based on Nielsen U.S. xAOC, primer segment unit sales, 52 wks ended 07.14.18

#1 brushes in America
*Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 07.14.18

1 [e.l.f.] brush is sold every 2 seconds
*Average unit sales rate calculation based on Nielsen U.S. xAOC, cosmetic brush unit sales, 52 wks ended 07.14.18