Power Grip Primer + 4% Niacinamide
$10
A sticky gel-based face primer with 4% niacinamide
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- 250 Beauty Squad Points + 15% off your first order
- 20% off second order, 25% off third
- Edit, pause, skip or cancel any time
on orders +
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup.
Why you'll love it:
- Gel primer formula with sticky texture grips makeup for long-lasting wear
- Infused with 4% niacinamide to help even out skin tone and brighten
- Gives skin a dewy, glowing finish
- Translucent-finish primer works on all skin tones
- 100% vegan and cruelty-free
Key Ingredients:
- Niacinamide (4%): Evens out skin tone and brightens the look of dullness
Great for: Oily, Normal, Dry, and Combination Skin Types
Your skin’s future looks bright—your favorite sticky Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish.
NET WT: 0.811 FLOZ / 24 mL
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
All e.l.f. products are cruelty free and vegan.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
SKU: 81517
Net. 0.8 fl. oz. (24 mL)
Ingredients
water (aqua), butylene glycol, glycerin, niacinamide, peg-150 distearate, polysorbate 80, tocopherol, hylocereus undatus fruit extract, sodium hyaluronate, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, potassium laurate, 1,2-hexanediol, hydroxyacetophenone, disodium edta, pentylene glycol, phenoxyethanol, ethylhexylglycerin, caprylyl glycol,May Contain
red 40 (ci 16035), yellow 5 (ci 19140),Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to Apply Power Grip Face Primer + Niacinamide:
- Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application.
- Allow 30 seconds to set before applying makeup.
Read more about Power Grip Vs. Putty Primer—Which Primer is Right For You?.
Read more about How to Get Glowing Skin.
What is gripping primer used for?
Gripping face primer has a sticky texture that helps your makeup to stay on your skin from day to night.
Is a gripping primer good for dry skin?
Yes, gripping primer is good for most skin types and may help with the appearance of dry skin. It acts as both a base for your makeup and a primer for dry skin that hydrates your complexion for a smooth, glowy finish.
What does gripping primer do?
Grip primer preps your complexion for makeup application while smoothing and brightening the look of dullness.
Does e.l.f. Power Grip Primer clog pores?
The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. This face primer is also non-comedogenic (does not clog pores!)
How many pumps of primer should I use?
To get the best results, it is recommended to use 1-2 pumps of face primer for the entire face before applying any makeup.
Power Grip Primer + 4% Niacinamide
$10
A sticky gel-based face primer with 4% niacinamide
- 250 Beauty Squad Points + 15% off your first order
- 20% off second order, 25% off third
- Edit, pause, skip or cancel any time
1
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Average Customer Ratings (9276)
Rating Snapshot
Most helpful favorable review
2 years ago
Jaz Up My Style
I did a side by side comparison
I have extremely dry skin so, hydrating products are a must for me. This new primer on it's own looked pretty similar to the OG but it did feel a bit more hydrating. It locks your makeup in place and you can still see the hydration peaking through even after powder. This is very comparable to the OG in my opinion.
162 of 167 people found this helpful
Most helpful critical review
2 years ago
Tazzy
Prefer original
I'm not sure if I recommend this one - I prefer without the niacidamine. I think this ingredient breaks me out. The next day after trying this I broke out all over. This might be great for someone who is not sensitive to this ingredient.
109 of 115 people found this helpful
1 - 8 of 9276 Results
ItalianGiulia
Reviews
3
Votes
0
16 hours ago
Good for full coverage
Very good if you want a full coverage look, the foundation really sticks to it
Helpful?
Annlee
Location
Chicago
Reviews
3
Votes
0
Fashion Style
Classic
Age
65 or Over
Makeup Expertise
Intermediate
Eye Color
Hazel
Skin Tone
Light
Skin Type
Dry
19 hours ago
Excellent ELF Facial Primer
This primer delivers the best skin prep for foundation or skin tints and has become a holy grail. The addition of Niacinamide is "icing on the cake". ELF does not disappoint. Skin smoothing and hydrating for a natural flawless finish. Highly recommend.
Pros - Beauty
High Quality, Easy to Apply, Lightweight, Long Lasting, Great Value, Effective
Best Uses - Beauty
Special Occasion, Dry Skin, On-the-go, Daily Use
Quality of Product
Value of Product
Helpful?
Harleyann_g_
Reviews
1
Votes
0
3 days ago
helped my acne
I LOVEEE this primer it helps with my redness and acne
Helpful?
anakauryv_6089
Reviews
12
Votes
0
Incentivized Review
True
5 days ago
Good
Good product, This is a GREAT primer- and, let me specify, it is particularly great for certain circumstances. After having visited my dermatologist and having to get a few spots removed for biopsy, then days later having to attend an event, it works brilliantly to cover (and flatten) areas. It is MUCH thicker than your typical primer, and it works great whether it be flattening the area of scars, scabs, wrinkles, etc.
Helpful?
Liz O
Reviews
1
Votes
0
5 days ago
Fantastic primer
Received a mini size of this primer as one of my free gifts and I'm very impressed. As a mature woman with oily skin, large pores and the usual wrinkles I struggle finding products that actually make a difference - until I found this!! I love the slightly tacky feeling it gives, which helps my make up glide on and look flawless. My make up stays on throughout the day and into the evening with very little shine or need for blotting. A little of this product goes a long way which, in my opinion, makes it very good value for money - I will definitely be purchasing the full size of this primer - Love it!!!
Helpful?
bjvsss
Reviews
1
Votes
0
6 days ago
So good
It’s extremely creepy and then niacinamide it’s amazing
Helpful?
meowwww123
Reviews
1
Votes
1
6 days ago
Good for travel
Super cute very handy for travelling and arrived quickly:)
Helpful?
maryk0202
Reviews
1
Votes
0
6 days ago
One of my favorites!
Such a nice primer and makes my makeup last much longer. Dupe for high end brand primer. Love the niacinamide in this too!
Helpful?
1 - 8 of 9276 Results
1 - 8 of 10 Results
Debbra
·3 months ago
Does elf have an eye primer?
Blssdgrl
·5 months ago
Can I wear this product daily with no makeup added?
the elf team
·5 months ago
Yes, you may wear this without makeup applied.
Helpful?
Moreprimer
·1 year ago
Is there a bigger size???
ELF Help
·8 months ago
Yes, there is a full size available.
Helpful?
sym101
·1 year ago
is this primer water or silicone based?
ELF Help
·8 months ago
This is a water based primer
Helpful?
JoA n
·1 year ago
Does the power grip primer work with CC cream?
ELF Help
·8 months ago
Yes, you may combine these products.
Helpful?
meatnblood
·2 years ago
Is it similar enough to the original one just plus the skin care?
the elf team
·1 year ago
It is similar plus the benefit of Niacinamide.
Helpful?
Bugaboo
·2 years ago
Is this product non-comedogenic?
the elf team
·1 year ago
While our goal is to create gentle products, everyone is different and some may experience sensitivity to an ingredient or a combination of an ingredient and outside factors. Because we cannot predict how everyone may react, we do not claim that our cosmetics products are entirely non-comedogenic.
Helpful?
molly25japan
·2 years ago
Can this be used with the Putty Primer & if so which would be used first ?
thaonny
·1 year ago
from my experience, it can be used with any primer. just make sure that your foundation and concealer are both silicone-based if you use the putty primer, or your makeup might pill and look patchy.
Helpful?
1 - 8 of 10 Results