Power Grip Primer + 4% Niacinamide
$11
A sticky gel-based face primer with 4% niacinamide


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SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
on orders +
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
BUY 3 OR MORE BACK TO SCHOOL ESSENTIALS, GET A FREE KEYCHAIN!
BUY 2 BEST SELLERS, GET A FREE GWP
What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup.
Why you'll love it:
- Gel primer formula with sticky texture grips makeup for long-lasting wear
- Infused with 4% niacinamide to help even out skin tone and brighten
- Gives skin a dewy, glowing finish
- Translucent-finish primer works on all skin tones
- 100% vegan and cruelty-free
Key Ingredients:
- Niacinamide (4%): Evens out skin tone and brightens the look of dullness
Great for: Oily, Normal, Dry, and Combination Skin Types
Your skin’s future looks bright—your favorite sticky Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish.
Learn More: The Difference Between e.l.f.'s Power Grip Primers
Learn More: How to Choose the Best Makeup Primer for Your Skin Type
NET WT: 0.811 FLOZ / 24 mL
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
All e.l.f. products are cruelty free and vegan.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
SKU: 81517
Net. 0.8 fl. oz. (24 mL)
Ingredients
water (aqua), butylene glycol, glycerin, niacinamide, peg-150 distearate, polysorbate 80, tocopherol, hylocereus undatus fruit extract, sodium hyaluronate, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, potassium laurate, 1,2-hexanediol, hydroxyacetophenone, disodium edta, pentylene glycol, phenoxyethanol, ethylhexylglycerin, caprylyl glycolMay Contain
red 40 (ci 16035), yellow 5 (ci 19140)Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to Apply Power Grip Face Primer + Niacinamide:
- Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application.
- Allow 30 seconds to set before applying makeup.
Read more about Power Grip Vs. Putty Primer—Which Primer is Right For You?.
Read more about How to Get Glowing Skin.
What is gripping primer used for?
Gripping face primer has a sticky texture that helps your makeup to stay on your skin from day to night.
Is a gripping primer good for dry skin?
Yes, gripping primer is good for most skin types and may help with the appearance of dry skin. It acts as both a base for your makeup and a primer for dry skin that hydrates your complexion for a smooth, glowy finish.
What does gripping primer do?
Grip primer preps your complexion for makeup application while smoothing and brightening the look of dullness.
Does e.l.f. Power Grip Primer clog pores?
The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. This face primer is also non-comedogenic (does not clog pores!)
How many pumps of primer should I use?
To get the best results, it is recommended to use 1-2 pumps of face primer for the entire face before applying any makeup.
Power Grip Primer + 4% Niacinamide
$11
A sticky gel-based face primer with 4% niacinamide
SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
1
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
BUY 3 OR MORE BACK TO SCHOOL ESSENTIALS, GET A FREE KEYCHAIN!
BUY 2 BEST SELLERS, GET A FREE GWP
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Summary
Most helpful favorable review
2 years ago
Jaz Up My Style
I did a side by side comparison
I have extremely dry skin so, hydrating products are a must for me. This new primer on it's own looked pretty similar to the OG but it did feel a bit more hydrating. It locks your makeup in place and you can still see the hydration peaking through even after powder. This is very comparable to the OG in my opinion.
165 of 170 people found this helpful
Most helpful critical review
2 years ago
Tazzy
Prefer original
I'm not sure if I recommend this one - I prefer without the niacidamine. I think this ingredient breaks me out. The next day after trying this I broke out all over. This might be great for someone who is not sensitive to this ingredient.
111 of 117 people found this helpful
Reviews
2
Votes
0
Incentivized Review
True
1 day ago
ash127
Amazing for All Day Makeup !
Love how sticky this primer is ! Not only does it perfectly grip my makeup and helps it stay throughout the day but huge bonus points for bow well it works for acne prone skin! No breakouts and I love the consistency and the way it helps with oil control. I received this product for free from Topbox Marketing for testing and review purposes.
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Reviews
1
Votes
0
1 day ago
elf_lover29
love
i love this product. i got the mini and it’s fabulous. im running out but i’m confused as to why elf have raised all there prices? i get it’s only £1 but for a cheap brand i’m surprised.
Helpful?
Reviews
2
Votes
0
Incentivized Review
True
2 days ago
Egiuggio
Grip, Glow, Go: My Ride-or-Die Primer
The e.l.f. Power Grip Primer + 4% Niacinamide is an absolute game changer in my makeup routine. It grips my foundation beautifully, keeping everything in place all day without feeling heavy or sticky. The added niacinamide is such a bonus—it helps smooth and brighten my skin while minimizing pores over time. I love that it works for both everyday wear and events when I need my makeup to last. It’s affordable, effective, and rivals high-end primers I’ve tried. For anyone looking for a reliable, skin-friendly primer, this one delivers. Definitely a staple in my makeup bag from now on. I received this product for free from Topbox Marketing for testing and review purposes.
Originally shared on
Reviews
3
Votes
0
Incentivized Review
True
2 days ago
Lisa bold
Lightweight
I used the e.l.f. Cosmetics Power Grip Primer Niacinamide Mini, a lightweight gel primer that grips makeup for long-lasting wear while helping to smooth and brighten the skin. It blended easily, felt comfortable, and kept my makeup in place all day. I received this product for free from Topbox Marketing for testing and review purposes.
Originally shared on
Reviews
4
Votes
0
Incentivized Review
True
2 days ago
kotalynn
Amazing!
The e.l.f. Power Grip Primer with Niacinamide is a fantastic, budget-friendly primer that truly delivers. Its gel-like texture glides on smoothly and feels refreshing on the skin. I love how it grips my foundation, keeping it in place all day without pilling or feeling heavy. The addition of niacinamide is a major plus. My skin looks brighter and more even with continued use. Overall, this primer competes with high-end options at a fraction of the price. A must-try for anyone seeking long-lasting makeup and skincare benefits in one. I received this product for free from Topbox Marketing for testing and review purposes.
Originally shared on
Reviews
1
Votes
0
2 days ago
gabriella123456789101112
Love thiss
I loved the blue one before so i decided to try the pink one because it has niacinamide and it’s pinkkk, overall just like the blue one but its pink, works great no complaints
Helpful?
Reviews
3
Votes
0
Incentivized Review
True
2 days ago
Cassy25
Long lasting
I enjoyed using this product for its long lasting results. It was a good tool before applying foundation and I had longer wear evident.
Originally shared on
Reviews
1
Votes
0
3 days ago
hhshshshsh
THIS IS THE ONE
I love how it blend my ance and more like smooth it out with my skin luhhhh itttt
Helpful?
Debbra
6 months ago
Does elf have an eye primer?
Blssdgrl
8 months ago
Can I wear this product daily with no makeup added?
the elf team
8 months ago
Yes, you may wear this without makeup applied.
Helpful?
Moreprimer
1 year ago
Is there a bigger size???
ELF Help
11 months ago
Yes, there is a full size available.
Helpful?
sym101
1 year ago
is this primer water or silicone based?
ELF Help
11 months ago
This is a water based primer
Helpful?
JoA n
1 year ago
Does the power grip primer work with CC cream?
ELF Help
11 months ago
Yes, you may combine these products.
Helpful?
meatnblood
2 years ago
Is it similar enough to the original one just plus the skin care?
the elf team
2 years ago
It is similar plus the benefit of Niacinamide.
Helpful?
Bugaboo
2 years ago
Is this product non-comedogenic?
the elf team
2 years ago
While our goal is to create gentle products, everyone is different and some may experience sensitivity to an ingredient or a combination of an ingredient and outside factors. Because we cannot predict how everyone may react, we do not claim that our cosmetics products are entirely non-comedogenic.
Helpful?
molly25japan
2 years ago
Can this be used with the Putty Primer & if so which would be used first ?
thaonny
2 years ago
from my experience, it can be used with any primer. just make sure that your foundation and concealer are both silicone-based if you use the putty primer, or your makeup might pill and look patchy.
Helpful?