Power Grip Primer + 4% Niacinamide
$10
A sticky gel-based face primer with 4% niacinamide
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on orders +
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!
What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup.
Why you'll love it:
- Gel primer formula with sticky texture grips makeup for long-lasting wear
- Infused with 4% niacinamide to help even out skin tone and brighten
- Gives skin a dewy, glowing finish
- Translucent-finish primer works on all skin tones
- 100% vegan and cruelty-free
Key Ingredients:
- Niacinamide (4%): Evens out skin tone and brightens the look of dullness
Great for: Oily, Normal, Dry, and Combination Skin Types
Your skin’s future looks bright—your favorite sticky Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish.
NET WT: 0.811 FLOZ / 24 mL
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
All e.l.f. products are cruelty free and vegan.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
SKU: 81517
Net. 0.8 fl. oz. (24 mL)
Ingredients
water (aqua), butylene glycol, glycerin, niacinamide, peg-150 distearate, polysorbate 80, tocopherol, hylocereus undatus fruit extract, sodium hyaluronate, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, potassium laurate, 1,2-hexanediol, hydroxyacetophenone, disodium edta, pentylene glycol, phenoxyethanol, ethylhexylglycerin, caprylyl glycol,May Contain
red 40 (ci 16035), yellow 5 (ci 19140),Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to Apply Power Grip Face Primer + Niacinamide:
- Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application.
- Allow 30 seconds to set before applying makeup.
Read more about Power Grip Vs. Putty Primer—Which Primer is Right For You?.
Read more about How to Get Glowing Skin.
What is gripping primer used for?
Gripping face primer has a sticky texture that helps your makeup to stay on your skin from day to night.
Is a gripping primer good for dry skin?
Yes, gripping primer is good for most skin types and may help with the appearance of dry skin. It acts as both a base for your makeup and a primer for dry skin that hydrates your complexion for a smooth, glowy finish.
What does gripping primer do?
Grip primer preps your complexion for makeup application while smoothing and brightening the look of dullness.
Does e.l.f. Power Grip Primer clog pores?
The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. This face primer is also non-comedogenic (does not clog pores!)
How many pumps of primer should I use?
To get the best results, it is recommended to use 1-2 pumps of face primer for the entire face before applying any makeup.
Power Grip Primer + 4% Niacinamide
$10
A sticky gel-based face primer with 4% niacinamide
1
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Summary
Most helpful favorable review
2 years ago
Jaz Up My Style
I did a side by side comparison
I have extremely dry skin so, hydrating products are a must for me. This new primer on it's own looked pretty similar to the OG but it did feel a bit more hydrating. It locks your makeup in place and you can still see the hydration peaking through even after powder. This is very comparable to the OG in my opinion.
163 of 168 people found this helpful
Most helpful critical review
2 years ago
Tazzy
Prefer original
I'm not sure if I recommend this one - I prefer without the niacidamine. I think this ingredient breaks me out. The next day after trying this I broke out all over. This might be great for someone who is not sensitive to this ingredient.
109 of 115 people found this helpful
Pros
High Quality, Easy to Apply, Lightweight, Long Lasting, Great Value, Effective
Best Uses
Daily Use, Normal Skin
Location
Puerto Rico, Carolina
Reviews
2
Votes
0
Fashion Style
Trendy
Age
17 or Under
Makeup Expertise
Beginner
Eye Color
Brown
Skin Tone
Medium
Skin Type
Combination
1 day ago
Michyy7
Didn’t expect to love it this much 👀
e.l.f. products had been catching my eye for a while, and one day I saw a friend had this primer. I asked her if it was good, like if the quality was worth it. She gave me one she was almost done with and said, “Try it, see if you like it.” And ever since that day… I haven’t stopped using it. I loved how it felt on my skin, super hydrating with just the right amount of grip to keep my makeup in place. Even though I’m not usually into the glowy look, this one totally changed my mind. I actually bought a new one recently ’cause now it’s a must in my routine. I’m lowkey excited to try the matte version next.
Helpful?
Reviews
1
Votes
0
6 days ago
makayla2676
Best Primer!!!!
I love this primer! I keep this in my makeup bag at all times. My makeup lays to well when I use this primer and it’s not greasy at all and dries fast!
Helpful?
Reviews
1
Votes
0
6 days ago
know
E.l.f Grip
It was very good it also had very good grip and it hold my makeup for a hole day.
Helpful?
Reviews
1
Votes
0
7 days ago
Anna_Ja
IT STAYS WHERE YOU PUT IT
I love this under my eye makeup, it LOCKS IT IN!! Even my non-waterproof stays put!!
Helpful?
Reviews
1
Votes
0
7 days ago
AR1ANNAAA
A classic icon
This primer is NEVER a miss I tell you, especially the pink one with 4% niacinamide, literally an unstoppable primer. So sticky and makes my makeup stay so much longer than it used to. 10/10 product and will literally repurchase till the day they make a jumbo size.
Helpful?
Reviews
10
Votes
2
Incentivized Review
True
8 days ago
sushag_6850
Nourishing
⭐️⭐️⭐️⭐️⭐️ Love the addition of niacinamide! It still grips my makeup just like the original but feels even more nourishing. It’s great for my combo skin — helps with texture and gives a nice glow under foundation. Affordable and effective.
Originally shared on 
Reviews
1
Votes
0
9 days ago
GRIPYTIPY
HOLY GRIP
when i say this product grips ur makeup i mean GRIPS
Helpful?
Reviews
1
Votes
0
11 days ago
nicholehhh
Love this product
The niacinamide in this primer keeps my skin clear and glowing!
Helpful?
Debbra
4 months ago
Does elf have an eye primer?
Blssdgrl
7 months ago
Can I wear this product daily with no makeup added?
the elf team
7 months ago
Yes, you may wear this without makeup applied.
Helpful?
Moreprimer
1 year ago
Is there a bigger size???
ELF Help
10 months ago
Yes, there is a full size available.
Helpful?
sym101
1 year ago
is this primer water or silicone based?
ELF Help
10 months ago
This is a water based primer
Helpful?
JoA n
1 year ago
Does the power grip primer work with CC cream?
ELF Help
10 months ago
Yes, you may combine these products.
Helpful?
meatnblood
2 years ago
Is it similar enough to the original one just plus the skin care?
the elf team
2 years ago
It is similar plus the benefit of Niacinamide.
Helpful?
Bugaboo
2 years ago
Is this product non-comedogenic?
the elf team
2 years ago
While our goal is to create gentle products, everyone is different and some may experience sensitivity to an ingredient or a combination of an ingredient and outside factors. Because we cannot predict how everyone may react, we do not claim that our cosmetics products are entirely non-comedogenic.
Helpful?
molly25japan
2 years ago
Can this be used with the Putty Primer & if so which would be used first ?
thaonny
2 years ago
from my experience, it can be used with any primer. just make sure that your foundation and concealer are both silicone-based if you use the putty primer, or your makeup might pill and look patchy.
Helpful?