Wow Brow Gel

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What is it? A buildable, fiber-infused brow gel that makes your natural brows look fuller.

Why we love:

  • Buildable wax-gel formula with brush
  • Gives you full, voluminous-looking brows
  • Available in 5 easy-match shades

Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape the gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

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How To Use

  • Apply gel alone or as a top coat over brow powder or pencil.
  • Start from the inner corner and follow the arch working in upward strokes.
  • Use with the Ultra Precise Brow Pencil to perfect your brow look!

Ingredients

What is it? A buildable, fiber-infused brow gel that makes your natural brows look fuller.

Why we love:

  • Buildable wax-gel formula with brush
  • Gives you full, voluminous-looking brows
  • Available in 5 easy-match shades

Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape the gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#200178
  • Apply gel alone or as a top coat over brow powder or pencil.
  • Start from the inner corner and follow the arch working in upward strokes.
  • Use with the Ultra Precise Brow Pencil to perfect your brow look!
Cruelty free and vegan
Wow Brow Gel is rated 4.5 out of 5 by 264.
Rated 5 out of 5 by from Good for natural makeup Not that great at makeup so this is very easy to use and makes my eyes brows stay in place for hours!
Date published: 2021-05-05
Rated 4 out of 5 by from Pretty Good I’ve used a lot of eyebrow gels because I prefer the natural look and just want to fill in with a little color but keep the hairs in place. This does just that! And you really can’t beat the price. My only issue is that the formula gets a little clumpy and the brush gets messy so I have to wipe it down each time I use it. The color can get clumpy from dried bits if I’m not careful, but you get what you paid for. I heard its a good dupe for the Glossier Boy Brow which I haven’t tried and probably won’t since its 4x the price of this one!
Date published: 2021-05-04
Rated 4 out of 5 by from Really nice for the price.. it’s not the best brow product I’ve ever used, but still makes them look better than putting in zero effort
Date published: 2021-04-30
Rated 5 out of 5 by from Love it The brow gel is very pigmented that I don’t need to even use an eyebrow pencil to make my eyebrows look full. It is good to use when going for natural look.
Date published: 2021-04-29
Rated 5 out of 5 by from I love this brow product!! It makes my brows fuller! I highly recommend this!❤️❤️
Date published: 2021-04-28
Rated 5 out of 5 by from Yes yes yes Seriously like my favorite go to brow gel. I have such light eyebrow hairs and this helps so much.
Date published: 2021-04-23
Rated 5 out of 5 by from Fab especially with laminated brows Weeks ago I bought is online hahahbehenebbebwbbsbwbwb
Date published: 2021-04-21
Rated 5 out of 5 by from Awesome product Easy to use, super pigmented, small brush, your eyebrow hair stay in place. What else could you ask for?
Date published: 2021-04-20
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I use the instant lift brow pencil in blonde, it works great but I want to help fill in with gel because my eyebrows are a true blonde naturally :( will the taupe shade be too dark to combo? Virtual try-on doesn't work on my computer sadly :(

Asked by: Anonymous
The Taupe Shade should work for you. (Try a Google incognito browser to see if that helps with the Virtual Try On feature.)
Answered by: the elf team
Date published: 2020-11-24

I use the elf eyebrow kit in "dark" which is my perfect match. Does the deep brown gel or black gel match the most to the dark brow kit?

Asked by: Hope00012
The black is a true black so the brown shade may work better for you.
Answered by: the elf team
Date published: 2020-10-07

My favorite was the beautifully bare eyebrow gel. Is this similar? 

Asked by: BeautifullyBrownBabe
This is somewhat similar to BB gel.
Answered by: the elf team
Date published: 2020-09-21

So I use the Auburn brow pencil, and I was wondering why there wasn’t a brow gel in Auburn? I have a hard time finding brow gel for redheads so I was just wondering if anybody knew any good ones personally. 

Asked by: Pheonix13
Thank you for your comment. We will be sure to inform our innovation team about your request for Auburn in the brow gel.
Answered by: the elf team
Date published: 2020-07-22

Is neutral brown darker than taupe or cooler, like a greyish brown?

Asked by: league
Neutral Brown is darker than Taupe - we can suggest that you try the Virtual Try-On feature on the product page to see how it will look on you.
Answered by: the elf team
Date published: 2020-06-18

What is the difference between the brunette and neutral brown shades? I'm having trouble differentiating the swatch pictures. I usually use the e.l.f. Eyebrow Kit in medium and I have dark brown/auburn hair.

Asked by: hell_spawn_kitty
Brunette is a warmer shade, so if you have auburn shading in your hair we would suggest that for you.
Answered by: the elf team
Date published: 2020-06-02

What shade is recommended for redheads/auburn hair?

Asked by: Anonymous
We suggest Taupe or Brunette for you, depending upon how light your brow shade is.
Answered by: the elf team
Date published: 2020-05-24

What shade would you recommend for black eyebrows

Asked by: elfloverr
We would suggest the black shade for black eyebrows.
Answered by: the elf team
Date published: 2020-05-08
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